What are the responsibilities and job description for the Sr. Marketing Automation Specialist position at Cboe Global Markets, Inc.?
Description
Introduction :
At Cboe Global Markets we’re dedicated to building trusted markets with the help of our innovative team. We’re seeking a dynamic Sr. Marketing Automation Specialist to join our Marketing team—someone who is passionate about leveraging technology to enhance our marketing automation efforts, optimize lead scoring, and drive business growth.
Your Role :
As a Sr. Marketing Automation Specialist , you will play a pivotal role in executing and optimizing marketing automation strategies. This role requires a mix of technical expertise, process administration, and data-driven decision-making. You will be responsible for emailmarketing creation and deployment, implementing and maintaining lead scoring models and ensuring that marketing automation processes align with our business objectives.
Key Responsibilities :
Marketing Automation & Email Execution :
Design and implement email marketing campaigns using Marketing Cloud Account Engagement (Pardot) , ensuring compatibility and responsiveness across all devices.
Lead Scoring & Data Management :
Implement and maintain lead scoring models within our system, ensuring ongoing optimization as new products launch and content evolves.
Work closely with Digital Growth Managers and Product Marketers to align scoring models with content strategy and business priorities.
Knowledge of reporting and dashboard creation in Sigma, Tableauor similar analytics tools to track lead engagement and provide actionable insights.
API Integrations & Platform Connectivity :
Develop and manage API-based integrations between marketing automation tools and other platforms to streamline workflows and enhance campaign performance.
Knowledge of or some experience with API integrations and related tools like Zapier or Postman that support integrations between marketing and data platforms efficiently.
Troubleshoot and optimize integrations across MCAE
Analytics & Performance Tracking :
Utilize analytics tools to track campaign performance, measure lead conversion rates , and refine marketing strategies based on data-driven insights.
Collaborate with IT and analytics teams to ensure seamless data flow and reporting consistency across systems.
Generate insightful reports and dashboards to support strategic marketing decisions.
Process & Project Administration :
Bring strong process and project administration capabilities
Utilize Jira Service Desk for request intake and tracking, and Confluence for documentation creation to ensure transparency and accessibility across teams.
Collaborate with software development teams and cross-functional stakeholders, leveraging Jira for project alignment and working effectively across global time zones.
Qualifications :
Bachelor’s degree in marketing, Communications, Business Management, Computer Science, Information Technology , or minimum 5 years of experience in a related field.
4 years of experience in marketing automation and email marketing, with a proven ability to design and optimize campaigns.
Expertise in Salesforce Marketing Cloud or Marketing Cloud Account Engagement (Pardot)
Strong experience in lead scoring model implementation and maintenance .
Hands-on experience with Sigma, Tableau, or similar analytics tools for data visualization and reporting.
Knowledge of API-based integrations , with a track record of successfully integrating marketing platforms and tools to streamline workflows.
Strong problem-solving skills, with the ability to troubleshoot technical issues related to integrations and campaign execution.
Excellent collaboration and communication skills, with the ability to work effectively with Digital Growth Managers, Product Marketers, and IT teams .
Why Join Cboe?
At Cboe, you’ll work in a dynamic environment where each team member is empowered to make an impact. We prioritize professional growth and diversity, encouraging our people to pursue ideas, challenge the status quo, and build their futures alongside Cboe’s global mission. We are committed to providing the resources, mentorship, and opportunities you need to advance your career in financial design.
If you’re excited about contributing to the next generation of financial platforms, let’s shape the future together.
Benefits and Perks
We value the total wellbeing of our people – including health, financial, personal and social wellness. We believe standard benefits like health insurance and fair pay are a given at any organization. Still, you should know we offer :
- Fair and competitive salary and incentive compensation packages with an upside for overachievement
- Generous paid time off, including vacation, personal days, sick days and annual community service days
- Flexible, hybrid work environment, where you choose where and how you work
- Health, dental and vision benefits, including access to telemedicine and mental health services
- 2 : 1 401(k) match, up to 8% match immediately upon hire
- Discounted Employee Stock Purchase Plan
- Tax Savings Accounts for health, dependent and transportation
- Employee referral bonus program
- Volunteer opportunities to help you give back to your communities
Some of our employees’ favorite benefits and perks include :
