What are the responsibilities and job description for the Director of Content Marketing, SMB Paramount Advertising Job at CBS Corporation position at CBS Corporation?
At Paramount, we're revolutionizing the way small and medium businesses advertise on TV and Connected TV (CTV). Our innovative self-serve ads platform (Paramount Ads Manager) empowers businesses of all sizes to create impactful advertising campaigns at ease, reaching audiences through the power of television and streaming. As Director of Content Marketing, you'll lead a multi-channel content strategy designed to build the Paramount Ad Manager brand, influence top-of-funnel traffic, generate quality leads and drive measurable pipeline growth.
You'll develop new campaign concepts and bring them to life across paid channels, email and landing pages - ensuring there are no dead ends in the buyer's awareness and consideration journey. You can write scroll-stopping copy and advise our internal design agency on scroll-stopping visuals to accompany it. Paid media performance, SEO best practices, email engagement and website conversion will all be tools you are comfortable using to inform your work.
Key Responsibilities :
- Develop and deploy a world-class, multi-channel and multi-format content marketing strategy across owned (e.g. email) and paid (e.g. Meta, TikTok) and website to build Paramount Ad Manager's brand and drive pipeline.
- Develop new paid media campaign concepts based on industry trends, Paramount content and the needs of our Ideal Customer Profile (ICP).
- Manage in-house "agency" relationship with our creative team to create high quality and quantity of social assets aligned to the unique tone of each platform (Meta, TikTok, LinkedIn, Reddit).
- Concept and author high-converting landing pages and email campaigns.
- Define the distribution strategy for any content you create, in partnership with channel owners in Marketing. You will have a Paid Media partner to oversee the paid media operations.
- Have a high degree of comfort in tools built to enable fast content creation including Canva, Riverside, etc.
Basic Qualifications :
Additional Qualifications :
Paramount Global (NASDAQ : PARA, PARAA) is a leading global media and entertainment company that creates premium content and experiences for audiences worldwide. Driven by iconic studios, networks and streaming services, Paramount's portfolio of consumer brands includes CBS, Showtime Networks, Paramount Pictures, Nickelodeon, MTV, Comedy Central, BET, Paramount , Pluto TV and Simon & Schuster, among others. Paramount delivers the largest share of the U.S. television audience and boasts one of the industry's most important and extensive libraries of TV and film titles.
ADDITIONAL INFORMATION
Hiring Salary Range : $110,400.00 - 138,000.00.
The hiring salary range for this position applies to New York City, California, Colorado, Washington state, and most other geographies. Starting pay for the successful applicant depends on a variety of job-related factors, including but not limited to geographic location, market demands, experience, training, and education. The benefits available for this position include medical, dental, vision, 401(k) plan, life insurance coverage, disability benefits, tuition assistance program and PTO or, if applicable, as otherwise dictated by the appropriate Collective Bargaining Agreement. This position is eligible to earn sales incentive compensation.
Paramount is an equal opportunity employer (EOE) including disability / vet.
At Paramount, the spirit of inclusion feeds into everything that we do, on-screen and off. From the programming and movies we create to employee benefits / programs and social impact outreach initiatives, we believe that opportunity, access, resources and rewards should be available to and for the benefit of all. Paramount is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, creed, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, and Veteran status.#J-18808-Ljbffr
Salary : $110,400 - $138,000
