What are the responsibilities and job description for the Specialist, Digital Marketing Operations position at cc?
Specialist, Digital Marketing Operations
At Chanel, we are focused on creating an inclusive culture that nurtures personal growth, contributing to collective progress. We believe the uniqueness of each individual increases the diversity, complementarity and effectiveness of our teams. We strongly encourage your application, as we value the perspective, experience, and potential you could bring to CHANEL.
About the Role
This Specialist, Digital Marketing Operations role will support the Digital Growth & Retention team at CHANEL's New York City headquarters, with a primary focus on operational and project management excellence. This individual will play a vital role in planning, coordination, and execution of retention-focused programs within Direct Mail, Sampling, and Email Marketing. As the Specialist, Digital Marketing Operations you will excel at project management, cross-functional collaboration, demonstrate a strong passion for forecasting and inventory management, and bring meticulous attention to detail. An agile problem solver, you thrive in dynamic environments and are energized by executing seamless initiatives that enhance the client experience. The ideal candidate has at least two years of experience in digital marketing, operations and/or project management, curiosity engaging and fostering client loyalty, and a collaborative mindset that thrives in dynamic team environment.
What impact you can create at CHANEL
Planning: Direct Mail & Sampling
- Develop and execute comprehensive direct mail plans, including new campaign launches, loyalty initiatives, and client gifting, in collaboration with Owned Retail, Marketing, and Client Analytics teams
- Optimize sampling strategies by aligning assortments with business goals, ensuring inventory readiness for campaigns, launches, checkout, and ad-hoc programming
- Actively participate in monthly forecast meetings, partnering with cross-functional teams such as Product Marketing, Supply & Demand Chain Planning, and Project Management to support robust campaign execution
- Oversee forecasting processes and ensure all direct mail and sampling orders align with annual budgets and activation timelines
- Maintain accurate order receipts and documentation to enable timely activation of campaigns
Operations: Direct Mail & Sampling
- Manage inventory files, allocate samples effectively, and coordinate direct mail delivery schedules with Operations, Demand Planning, and third-party vendors
- Maintain and update checkout sample calendars, collaborating with Fulfillment and Retail teams to ensure smooth activation processes
- Regularly audit product setups to ensure accurate SKU representation, proper on-site rendering, and inventory availability
- Drive creative production for mailer collateral by gathering requirements and coordinating with external and internal partners
- Partner with Client Insights to identify and create segment criteria within CDP – Client Data Platform
- Analyze direct mail and sampling performance, leveraging insights to optimize future efforts and enhance ROI and client engagement
- Track and process applicable invoices, while keeping budget tracker updated
Digital Communication / Email Marketing Project Management
- Serve as the key liaison for email marketing campaigns, ensuring assets are received, deliverables are submitted, and campaigns are launched on schedule
- Coordinate between vendors, digital pillars, and cross-functional teams to manage campaign build-outs, dynamic modules, and tracking needs
- Conduct thorough QA checks across devices to ensure accurate rendering, functionality, and user experience
- Track project roadmaps, capture meeting minutes, document requirements, and proactively manage timelines and follow-ups
You are energized by:
- Delivering excellence in a highly collaborative and dynamic work environment
- Tackling complex workflows with creative problem-solving and critical thinking
- Driving continuous improvement and navigating ambiguity with a proactive mindset
What you will bring to the team:
- Exceptional organizational and project management skills, with the ability to juggle multiple projects and meet deadlines effectively
- Advanced proficiency in Excel, including VLOOKUP, pivot tables, and data analysis
- Proficiency in CRM and data platform tools; Salesforce experience is a plus
- A detail-oriented approach, with strong critical thinking and problem-solving skills
- Passion for digital ecommerce and proactive drive to learn and grow
- Excellent communication and interpersonal skills, with a team-oriented, collaborative mindset
- Relevant experience in Operations and Project Management preferred
Position Logistics:
- Position is based in New York City, with a hybrid work model requiring three days on-site at the CHANEL office
- A minimum of 2 years of experience in Digital Marketing, Operations or Project Management, ideally in Retail or Luxury Goods
- Bachelor’s degree in Marketing, Communications, or a related field is preferred but not required
*Chanel, Inc. reserves the right to edit, change, or make exceptions on designations where circumstances where deemed appropriate.
Compensation:
The anticipated base salary range for this position is $58,200 through $90,000. Base salary is one component of the total compensation for this position. Other forms of variable pay [may/will] be offered for this position. Other components [may/will] include bonus potential, benefits, and/or perks.
Benefits and Perks:
Wellbeing resources include dedicated paid time off for wellbeing (2-week August Office Closure) and a Wellbeing fund
Family and care giving benefits (inclusive of parental leave, fertility support, MilkStork, and Care.com Membership)
Generous paid time off policies to include vacation, holiday, sick and volunteer days
401K and other incentives
Robust healthcare offerings; medical, dental, vision, MDLIVE (virtual care), One Medical, Flexible Spending Accounts (Health Care & Dependent Care), Health Savings Account and Employee Assistance Program
Life insurance, Accidental Death & Dismemberment, Short Term Disability, Long Term Disability, Health Advocate, International Business Travel Accident & Medical, and Commuter Transit & Parking
Additional Information:
Chanel is a private company whose values are grounded in creating the conditions for people to perform at their best and feel fulfilled and confident in their work. We offer a unique work environment where individuals are encouraged to better understand the brand, the business, and motivations, so that together we can unlock the possibilities of growth. This is reflected in:
Diversity and Inclusion:
At CHANEL, we are intentional in promoting Diversity & Inclusion. We foster respect, empathy and dignity for all. We believe strongly that the diversity of our people across the full spectrum of human differences is essential to our organisation and the connections we have with each other and our clients.
We offer Employee Resource Groups in the US that are voluntary, open to all, employee-led groups formed around a shared identity or lived experience, whose aim is to foster a diverse, inclusive, and equitable community aligned with the values and missions of the communities they support.
Chanel Community:
CHANEL Community empowers our employees to channel their passions, talents and sense of purpose to contribute to and learn from our communities.
Employees are encouraged to take time off annually to volunteer through CHANEL Community. CHANEL also matches employee donations to select charitable organizations.
Sustainability:
CHANEL Mission 1.5° is our climate action plan. It is focused on transforming the business in line with the ambitions of the Paris Agreement on climate change to limit the average global mean temperature increase to 1.5 degrees Celsius above preindustrial levels.
Employees are encouraged to contribute to our US Sustainability efforts at the corporate level and within the divisions, through organized taskforces and initiatives.
Arts and Culture:
We are committed to extending our legacy of cultural engagement. Global support includes the CHANEL Culture Fund, which supports a select group of leading art culture institutions across the globe, and the CHANEL Next Prize for the next generation of creative talent. US support currently includes Annual sponsorship of the MoMA film program, Tribeca Film Festival programs and Through Her Lens, Support of the Academy Gold Fellowship for Women and Sponsorship of the BAAND Together Dance Festival at Lincoln Center.
Fondation Chanel:
Since 2011, Fondation CHANEL’s mission is for women and girls to be free to shape their own destiny. Through multi-year partnerships with financial and technical support, Fondation CHANEL is committed to improving the safety and autonomy of women and adolescent girls around the world, impacting over a million women and girls in its first 10 years.
For more information, please navigate to the Fondation Chanel website here
Career and Leadership Development:
We have dedicated in-house teams focused on supporting the onboarding of employees, developing leadership skills via custom programs like Imagine Chanel People, Heart of Leadership and group and individual coaching, and blended online and live classes offered on our Bloom platform and by skilled trainers, such as Shape Your Career, to develop career building skills.
*Chanel, Inc. benefits and perks are dependent on eligibility and subject to modification by Chanel at any time.
Salary : $90,000
