Marketing Specialist, HN

Hospitality Network, a division of Cox Business, is a leading provider of advanced technology solutions for the hospitality industry. We specialize in delivering reliable, high-performance WiFi, in-room entertainment, and network services that enhance guest experiences and meet the unique needs of hotels, resorts, and convention centers. We are seeking a Marketing Specialist to join our dynamic team and support the growth of our business through strategic marketing initiatives and sales enablement programs. What You'll Do Create and manage sales materials for Hospitality Network, and Cox Private Networks. Collaborate with the sales team to provide insights and tools for effective prospect engagement. Stay informed on product offerings and competitors to craft targeted content for key personas. Support convention center business including the Baltimore Convention Center and Las Vegas Convention Center. Oversee website updates to reflect current products, services, and promotions. Enhance site design, usability, and SEO with external or internal resources to drive lead generation. Analyze site performance and provide improvement recommendations. Develop and implement social media strategies to grow Hospitality Network's presence on LinkedIn, Facebook, and Twitter. Schedule and manage content promoting services. Engage with followers and respond to inquiries promptly. Work with operations to support customer onboarding with clear communication and educational content. Create guides, tutorials, and FAQs for smooth adoption of Blueprint's technology. Maintain strong customer relationships through case studies. Manage lead tracking processes to ensure follow-up on leads from the website, social media, and events. Collaborate with sales on email campaigns and lead nurturing workflows. Analyze and refine lead generation efforts for better results. Allocate and manage the marketing budget across website, advertising, and content activities. Track expenses to stay within budget and report on ROI monthly. Negotiate with vendors and teams to secure cost-effective marketing solutions. What's In It For You At Cox, we reward your hard work with meaningful benefits. First, we offer a highly competitive compensation package, 401(k) with a generous company match, comprehensive healthcare, life, and disability benefits, plus numerous other benefits, including adoption assistance, pet insurance, and discounts on travel and cars! We value people more than technology. That means you'll work within a culture and with a team that values your leadership, your experience, your contributions, and you - yes, you - as a person. We believe recognition is important, and Cox strives to celebrate those who help make us successful every day. We also encourage diversity and support inclusion; we want you to do you and feel comfortable doing so. We also offer boundless opportunities for growth; you can sharpen your skills, learn a new talent, join a mentoring program, even earn an advanced degree. You'll find the potential for lateral or upward career growth within the Cox family businesses, including the innovative startups in transportation mobility, clean tech and more. Who You Are Minimum Bachelor's degree in a related discipline. The right candidate could also have a different combination, such as 4 years' experience in a related field. Requires strong knowledge of Microsoft Word, Excel, PowerPoint, Salesforce or other CRM, and email marketing tools. Excellent communication and presentation skills to work effectively with teams throughout organization. Ability to work in a matrixed environment. Preferred Experience in the hospitality industry desired

• CCI employees will receive priority screening USD 48,200.00 - 72,400.00 per year Compensation : Compensation includes a base

Salary : $48,200 - $72,400