What are the responsibilities and job description for the Social Media Manager position at CD Peacock?
In this role you will develop a strategic plan to drive forward CD Peacock's following and engagement rates across multiple social channels, using a comprehensive understanding of the CD Peacock brand, its target market, overall vision plus our partner vendor's requirements for our channels. The role will cover Facebook, Instagram, LinkedIn as well as any additional platforms that may be identified as relevant.
Strategy & Creative
Artfully weave together creativity with analytical thinking to develop and deliver a social media strategy that achieves brand, marketing and sales objectives
Safeguard and grow social media channels by building awareness while breaking through with trends and exciting new content
Analyze social media data from a business and creative perspective, to understand what our audience responds to and how
Develop content ideas and recommendations and then bring them to life, based on data and a deep understanding of our audience and brand as well as strong content creation skills
Create thoughtful, innovative, informative, and entertaining content for CD Peacock which aligns with marketing objectives
Craft & edit copy for all social channels working closely with the marketing team
Identify social media content trends and cultural moments that CD Peacock could participate in
Lead the development of strategies and objectives for building and executing year-round brand engagement through influencers and partnerships which could come to life on social media
Align internal and external partners in a swift, timely manner on content and strategic directions for the channel
Boost selected posts to reach greater potential audiences
Suggest and implement new features to develop brand awareness and elevate our social strategy
Stay on top of the latest social media trends
Planning
Create the social calendar allowing ample time for feedback and alignment, coordinate cross functional activities and planning processes, manage timelines, and ensure timely completion of all deliverables. Successfully balance CD Peacock's brand needs versus partner vendor's requirements for our channels
Create content and as needed brief graphic design team to get creative assets ready on time
Schedule and post content
Community
Keep the conversation going with our audience in the comments (posts ads)
Keep track of UGC that we could engage with and repost
Lead all aspects of community management : interact directly with our audience, prospective audiences and diligently respond to inquiries
Reporting
Define integral social media KPIs and manage dynamic reporting in order to measure the impact of each campaign, week, month and quarter
We're looking for someone who :
Has knowledge / appetite for jewelry and watches
Has a deep understanding of social platforms from functionality to advertising products
Loves figuring out what makes content engaging and viral, but is not afraid to break these rules and experiment from time to time
Approaches social media as a place for creative expression, and bringing a compelling social media vision and content to life
Is Creative with the ability to produce innovative and original ideas. Strong creative judgement to recognize engaging, and on-brand content (visuals / copy).
Is comfortable working with stakeholders where needed eg copywriters, photographers, videographers, designers and influencers but is adept and comfortable at creating their own content
Is well-versed in digital media and social media metrics and monitoring tools
Possesses Photoshop & video editing skills for excellent content creation
Has strong copywriting skills with ability to quickly adopt, shift & evolve editorial tone of voice; editorial or copywriting experience mandatory
Has strong analytical skills to evaluate effectiveness of content and programs and great attention to detail
Has a strong understanding of trends and can quickly respond to customers shopping trends
Requirements :
Bachelor's degree
5 years' experience in social media marketing
Self-starter with the ability to prioritize in a fast-paced environment & meet changing deadlines on multiple projects
Strong problem-solving & troubleshooting skills
Excellent communication & interpersonal skills
Works well under pressure & has a flexible & positive attitude
In-depth understanding of relevant & upcoming social media
Keep a pulse on the job market with advanced job matching technology.
If your compensation planning software is too rigid to deploy winning incentive strategies, it’s time to find an adaptable solution.
Compensation Planning
Enhance your organization's compensation strategy with salary data sets that HR and team managers can use to pay your staff right.
Surveys & Data Sets
What is the career path for a Social Media Manager?
Sign up to receive alerts about other jobs on the Social Media Manager career path by checking the boxes next to the positions that interest you.
