What are the responsibilities and job description for the Marketing Automation & Email Specialist position at CData Software?
In the age of digital transformation, data has become increasingly vital to core business operations. But with so many cloud applications and platforms available today, data has become more decentralized than ever.
CData is the real-time data connectivity company. Our easy-to-use integration products allow users to work with their data where, when, and how they need it. With a robust library of real-time data connectors, users can access data from hundreds of applications, tools, and systems – on-premises or in the cloud.
CData is a global company, headquartered in Chapel Hill, NC with about 400 team members worldwide. More than 10,000 organizations rely on CData technologies to overcome data fragmentation challenges and unlock value from diverse, dispersed data assets.
Our team is growing! We are seeking a highly motivated Marketing Automation & Email Specialist to join our marketing team! In this role, you will own the execution, optimization, and reporting of email marketing campaigns and marketing automation initiatives in Pardot. You will play a key role in driving lead nurturing, improving engagement, and supporting overall marketing goals through seamless email and automation workflows.
This role is perfect for someone who loves combining creativity with technical expertise and has a passion for delivering personalized, data-driven campaigns that resonate with our audience.
Location(s): North Carolina Research Triangle or East Coast (preferred)
Key Duties & Responsibilities:
Responsibilities include but are not limited to:
Benefits
CData Software is an equal opportunity employer and is committed to providing equal employment opportunities to all employees and applicants without regard to race, color, religion, sex, national origin, age, disability, sexual orientation, gender identity, genetic information, or any other characteristic protected by applicable federal, state, or local laws.
CData is the real-time data connectivity company. Our easy-to-use integration products allow users to work with their data where, when, and how they need it. With a robust library of real-time data connectors, users can access data from hundreds of applications, tools, and systems – on-premises or in the cloud.
CData is a global company, headquartered in Chapel Hill, NC with about 400 team members worldwide. More than 10,000 organizations rely on CData technologies to overcome data fragmentation challenges and unlock value from diverse, dispersed data assets.
Our team is growing! We are seeking a highly motivated Marketing Automation & Email Specialist to join our marketing team! In this role, you will own the execution, optimization, and reporting of email marketing campaigns and marketing automation initiatives in Pardot. You will play a key role in driving lead nurturing, improving engagement, and supporting overall marketing goals through seamless email and automation workflows.
This role is perfect for someone who loves combining creativity with technical expertise and has a passion for delivering personalized, data-driven campaigns that resonate with our audience.
Location(s): North Carolina Research Triangle or East Coast (preferred)
Key Duties & Responsibilities:
Responsibilities include but are not limited to:
- Design, build, and execute email marketing campaigns, including promotional emails, newsletters, event invitations, and nurture sequences.
- Create and manage automated marketing workflows in Pardot to support lead nurturing, scoring, and customer retention.
- Develop and manage targeted email lists based on segmentation strategies, buyer personas, and engagement data.
- Conduct A/B testing on email subject lines, content, design, and send times to optimize performance and engagement.
- Analyze email and campaign performance (open rates, click-through rates, conversions, etc.) and present actionable insights to the team.
- Ensure all email campaigns adhere to GDPR, CAN-SPAM, and other relevant regulations, while implementing email deliverability best practices.
- Work closely with content, design, sales, and other marketing teams to ensure campaigns align with broader marketing initiatives and brand standards.
- Manage Pardot account settings, maintain data hygiene, and oversee integrations with Salesforce CRM and other tools.
- Bachelor’s degree in Marketing, Communications, Business, or a related field.
- 2 years of hands-on experience with Pardot (Salesforce Marketing Cloud Account Engagement).
- Basic HTML/CSS skills for email customization.
- Strong understanding of email marketing principles, customer segmentation, and lead nurturing.
- Proficiency in using Pardot features, including Engagement Studio, automation rules, email templates, and lead scoring.
- Basic knowledge of Salesforce CRM and how it integrates with Pardot.
- Experience with email performance analytics and tools like Google Analytics or Tableau.
- Knowledge of GDPR, CAN-SPAM, and email marketing compliance best practices.
- Exceptional written and verbal communication skills.
- Pardot Specialist or Pardot Consultant certification is a plus.
Benefits
- 11 Paid Holidays
- 20 Days of PTO
- Employer-paid Medical, Dental, and Vision plans (100% for employee, 50% for dependents)
- HSA with Company Contribution
- Employee Assistance Program
- 401k with 6% Immediately Vested Company Match
- Professional development opportunities
CData Software is an equal opportunity employer and is committed to providing equal employment opportunities to all employees and applicants without regard to race, color, religion, sex, national origin, age, disability, sexual orientation, gender identity, genetic information, or any other characteristic protected by applicable federal, state, or local laws.
