What are the responsibilities and job description for the Digital Content Manager position at Cedar Point?
Overview
The Digital Content Manager, West Region will oversee the daily execution of content production for multiple parks within their designated area. Reporting to the Regional Manager of Social Media and Digital Content, they will create engaging content across social media platforms, blogs, and newsletters to drive brand visibility and improve audience engagement.
Region: West
Park Assignment
This position is responsible for managing the following parks:
- Knott's Berry Farm
- Knott's Soak City
Must be able to work from one of the assigned parks.
Responsibilities
• Develop and produce high-quality written, visual, and multimedia content for social media platforms, blogs, and newsletters, with a focus on driving brand awareness and audience engagement.
• Design graphics, illustrations, and promotional materials that adhere to company branding guidelines and resonate with target demographics.
• Maintain a consistent brand voice and tone across all channels.
• Utilize an editorial calendar to manage content creation and delivery efficiently.
• Collaborate with key stakeholders to brainstorm and implement content ideas that support promotional campaigns and park activities.
• Monitor and analyze organic social media performance metrics to inform strategic adjustments and enhance campaign effectiveness, ensuring key performance indicators (KPIs) are met.
• Stay up-to-date on design trends, tools, and software to ensure high-quality and innovative output.
Qualifications
• Bachelor's degree in Marketing, Communications, Social Media, Social Media Marketing, Journalism, Business Administration, or a related field.
• 1 - 3 years of experience in developing content creation for digital platforms.
• Proficiency in Adobe Creative Suite (Photoshop, Premiere, Illustrator, InDesign) and other relevant design tools.
• Strong written and verbal communication skills with a customer service mindset.
• Excellent time management and organizational skills with the ability to multitask and prioritize workload effectively.
• Ability to work independently and collaboratively in a fast-paced environment.
