What are the responsibilities and job description for the Cedars-Sinai Medical Center is hiring: Director, Marketing in Los Angeles position at Cedars-Sinai Medical Center?
Job Summary
The Director of Marketing Sponsorships manages the portfolio of brand and marketing partnerships in areas including sports, retail, and other potential areas. Current sponsorships include our marketing partnership with the United States Olympic and Paralympic Committee (USOPC) and the LA28 Olympic and Paralympic Games, professional sports teams such as the Los Angeles Rams and Angel City Football Club, college athletics such as Loyola Marymount University, and retail destinations such as the Beverly Center.
The primary responsibility will be to oversee our Olympic and Paralympic Movement. This individual will serve as a senior representative on behalf of Cedars-Sinai with the governing bodies and requires an individual who has tremendous expertise in managing external and internal partners, direct experience navigating the OlyPara ecosystem, and a proven track record of building integrated partnership marketing programs.
The position leads efforts to build awareness and drive acquisitions, which includes managing all sponsorship assets across the totality of Cedars-Sinai's portfolio. This individual needs to understand our target audiences, identify overall marketing objectives, and develop comprehensive marketing plans that best achieve performance metrics and return on investment. This may also include conducting consumer research and sponsorship valuations.
This individual will develop close partnerships with peer leaders within Marketing and Communications and with executive leadership in priority areas to enable consistent application of the Cedars-Sinai brand, ensure seamless utilization of content across channels, and establish metrics to measure the effectiveness of marketing plans. Ensures that stakeholders and leaders are kept updated on all marketing tactics and performance metrics.
Primary Duties and Responsibilities :
- Leads and oversees all marketing elements related to sponsorships and partnerships, particularly managing all efforts pertaining to the LA28 Olympics and Paralympics in Los Angeles and partnership with the United States Olympic and Paralympic Committee.
- Develops a strategic approach to national & regional partnerships in support of business objectives.
- Supports business priorities by ensuring the application of business and marketing priorities and the application of relevant data in the selection of sponsorship marketing partnerships and execution of sponsorship marketing programs.
- Understands line-of-business (LOB) needs in order to build sponsorship activations that maximize return on investment, sponsorship key performance objectives, and activation engagement objectives.
- Leads the application of a seven to eight figure budget in support of sponsorship marketing and reforecast when needed.
- Socializes the sponsorship strategic approaches with executives and the senior leadership team.
- Assists with the negotiation and valuation of new & existing sponsorships.
- Leads cross-functional teams (internal and external) through the development and execution of sponsorship activations and integrations (e.g., internal creative team, agency, media, digital, organizational communications, etc.).
- Communicates key metrics and opportunities to senior leadership through written reports, presentations, and stakeholder status meetings for both existing and new sponsorships.
- Ensures integration of sponsorship activities with overall marketing campaigns, other key functional groups, and key agency partners.
- Develops and applies metrics and measurement tools for the evaluation of sponsorship investments and initiatives aligned with overall marketing and national sponsorship metrics.
- Develops and oversees consumer research surveys to help measure the effectiveness of sponsorships (when appropriate).
Qualifications
Educational Requirements :
Bachelor's Degree in Business, Marketing, Communications, or a related field.
Licenses :
No license or certification required.
Experience :
10 years of progressive experience in corporate sponsorships and experience marketing.
7 years of leading people and teams, with experience developing and executing a successful national brand sponsorship plan.
5 years of experience leading people and teams with a proven track record of managing and communicating with C-level executives at sponsorship properties and internally.
5 years of experience developing and executing a successful national brand sponsorship plan, with a proven track record of showing the demonstrative value of specific sponsorship activities and activations.
Qualifications :
About Us
Cedars-Sinai is a leader in providing high-quality healthcare encompassing primary care, specialized medicine, and research. Since 1902, Cedars-Sinai has evolved to meet the needs of one of the most diverse regions in the nation, setting standards in quality and innovative patient care, research, teaching, and community service. Today, Cedars-Sinai is known for its national leadership in transforming healthcare for the benefit of patients. Cedars-Sinai impacts the future of healthcare by developing new approaches to treatment and educating tomorrow's health professionals. Additionally, Cedars-Sinai demonstrates a commitment to the community through programs that improve the health of its most vulnerable residents.
About the Team
Cedars-Sinai is one of the largest nonprofit academic medical centers in the U.S., with 886 licensed beds, 2,100 physicians, 2,800 nurses, and thousands of other healthcare professionals and staff. Choose this if you want to work in a fast-paced environment that offers the highest level of care to people in Los Angeles that need our care the most.
Req ID : 7076
Working Title : Director, Marketing
Department : Marketing
Business Entity : Cedars-Sinai Medical Center
Job Category : Marketing / Communications
Job Specialty : Marketing
Overtime Status : EXEMPT
Primary Shift : Day
Shift Duration : 8 hour
Base Pay : $87.49 - $157.48
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Salary : $87 - $157
