What are the responsibilities and job description for the Staff: Web Services - Web Content Creator position at Cedarville University?
The Web Content Creator is a skilled and imaginative web developer who serves as a key member of the Web Services team by creatively building, editing, and optimizing marketing-driven web content. The successful candidate understands the uniqueness of writing for the web, how to optimize content for search engines, and possesses the technical prowess to put it together in a web content management system. This is a full-time (2080 annual hours) exempt position.
PRIMARY RESPONSIBILITIES (Essential Functions):
Creates and edits web-optimized content that engages the reader, expresses the University’s key messages, speaks in the University brand’s voice, and adheres to best practices.
Generates compelling content that speaks to individuals by leveraging personas and user journeys while aligning with SEO strategies for high-ranking content.
Collaborates with campus clients, content contributors, and internal teams to plan, develop, write, optimize, manage, and approve content for the web.
Works closely with the division Vice-President and Copy Editor for unified messaging and voice.
Engages in discovery sessions to learn about opportunities and details for content strategy and development.
Pursues ongoing, sitewide content improvement.
Stays up to date with industry trends and generates new ideas to draw the attention of targeted audiences.
Produces and modifies content in the University's web content management system with a high level of proficiency.
Implements recommendations based on marketing analytics to address the key business and marketing challenges of the University.
Trains campus content contributors in web writing concepts and best practices.
REQUIRED QUALIFICATIONS:
Bachelor’s degree in visual communication design, professional writing, or other applicable degree.
Experience writing for the web with a strong command of grammar and the written word.
Experience editing web pages in a web content management system.
Understands HTML, CSS, and content hierarchy.
Collaborates well with colleagues.
Able to relate to and understand a variety of audiences and develop content and strategies that address the needs of those audiences.
Understands and can make use of SEO techniques, best practices, keyword research, and creative content optimization.
Able to understand readability scores and write to a particular readability level.
Able to utilize analytics information to identify opportunities to increase traffic and conversions.
Able to organize, prioritize, and multi-task a variety of assignments in a fast-paced environment.
DESIRABLE QUALTIFICATIONS:
Experience working in higher education.
Experience integrating keywords into web content.
Process-oriented and attention to detail.
MENTAL/PHYSICAL ABILITIES REQUIRED:
Able to converse via telephone so as to answer questions from clients.
Able to see and read screen layouts and hardcopy printouts.
Able to touch-type.
Contact Information:
All official inquiries should be directed to Teresa Day, Director of Staffing Services at teday@cedarville.edu.
This position is subject to the University's verification of credentials and other information required by law and Cedarville University policies, including the completion of a criminal history investigation.
