What are the responsibilities and job description for the Sr. Data Scientist position at CEDENT?
We are seeking an experienced data science individual contributor to enable deep insights and capabilities to our clients through advanced analytics and machine learning techniques (e.g. predictive modeling, segmentation, etc)
Responsibilities
- Perform hands-on modeling and complex analyses using Python, SQL and / or R
- Build and enhance media mix models to connect the impact of marketing tactics and business short-term and long-term outcomes
- Run optimization and simulation scenarios to help provide the marketing investment and allocation recommendations Marketing leadership and CMO
- Present media mix insights to different levels of senior clients
- Explain complex modeling approaches in simple terms and develop compelling narratives that connect modeling results with business problems
- Partner with cross-functional team to streamline data science solutions
- Integrate disparate data sources and leverage state-of-the-art analytics best practices in order to deliver integrated actionable insights to partners and senior leadership around digital marketing optimization
Minimum Qualifications
Preferred Qualifications
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