Marketing Research Analyst

CEIs client is a National-Leader in medical imaging and detection technologies, and they are adding a Marketing Research Analyst to their team in Center Valley, PA.

• Hybrid Position working 2 days per week in office
• 6-month contract position with potential for extension and permanent conversion

Responsibilities:

• Project Planning and Coordination: Assist in the development and design of project plans and establish timelines to completion. Coordinate with project managers and team members to ensure alignment with project goals.
• Email Marketing: Assist in facilitating, collecting, drafting, and deploying communications or newsletters for the Intell4us portal.
• Competitive Research: Conduct thorough competitive research to identify industry trends, competitor strategies, and market opportunities. Present findings to the team.
• Facilitate Deliverables: Prepare and deliver reports, newsletters, and presentations on project status and outcomes. Facilitate effective communication among project teams, stakeholders, and clients.
• Documentation: Maintain comprehensive project documentation, including project plans, status reports, and meeting minutes. Ensure all project information is up-to-date and accessible.
• Data Collection and Analysis: Gather, analyze, and interpret data related to platform or project performance, market trends, and competitive landscape. Provide actionable insights to support decision-making.
• Team Collaboration: Work closely with team members to gather requirements, provide updates, and ensure their needs are met throughout the project lifecycle.

Preferred qualifications

• Minimal 2 years of experience in market/customer intelligence or equivalent area; strongly prefer minimum of 2 years of experience in healthcare, med device or life science industry.
• Research Skills: Experience in conducting competitive research and market analysis is preferred. Adequate knowledge of data collection methods (polls, focus groups, surveys, etc.).
• Problem-Solving: Strong problem-solving and creative thinker abilities.
• Interpersonal Skills: Ability to work collaboratively with diverse teams
• Detail-Oriented: Attention to detail in all aspects of project management and research.
• Project Management: Experience with Project Management software and overseeing Marketing Projects is a plus.

Founded in 1992, Computer Enterprises Inc. (CEI) is a minority-owned and -led, privately held strategy and technology enterprise. To this day, we remain one of the most trusted consulting partners in our field. We combine strategy with a proactive approach to implementing our insights, empowering our clients to harness the changes in business and technology to their advantage.