What are the responsibilities and job description for the Senior Director, Revenue Marketing position at Celigo?
Integration meets innovationCeligo is a modern integration and automation platform (iPaaS) on a mission to simplify how companies integrate, automate, and optimize processes. Purpose-built for mission-critical processes, Celigo offers unique tools such as runtime AI and prebuilt integrations tailored to resolve the biggest integration challenges, making Celigo incomparably easier to maintain.Celigo is looking for a Sr. Director, Revenue Marketing who will be responsible for executing all aspects of the integrated marketing plan, including creating and overseeing campaigns, digital strategies, ABM, and field marketing activities in order to build pipeline and drive customer expansions. The goal is to deliver the right message to the right persona at the right time through the right channel in order to drive the customer to action. The right leader will be responsible for building out and managing a high-performance team of experts who bring relevant experience and success.Success in this position requires leadership, experience managing full-funnel marketing initiatives, and the ability to thrive in a dynamic and fast-paced environment.Responsibilities : Lead the team responsible for the planning, design, and execution of Celigo’s integrated campaigns and ABM strategy, and field activities to drive brand awareness, customer acquisition, expansion, and pipeline growth.Drive cross-functional planning and execution on campaign program deliverables across web, content, product, and field marketing.Measure, analyze, and report on the impact of campaign and demand activities on sales pipeline, revenue, and demand funnel velocity against plan.Lead cross-functional teams (including outside agencies / vendors) through the planning, execution, and optimization of all of the programs, initiatives, and tactics to deliver Marketing's commitments at each journey stage.Partner with Product Marketing to develop campaign plans, build messaging and related content that results in the pipeline, pipeline conversion, and closing new logos.Manage the procedure, implementation, tracking, and measurement of integrated campaigns and field marketing.Define and develop go-to-market strategies for our campaigns that meet short and long-term business goals.Brief sales and business leaders on campaigns and field marketing activities and take input accordingly.Increase global awareness and demand generation for all stages of the sales and marketing funnel.Track, measure, and provide continuous feedback to Product Marketing and Corporate Marketing on A / B testing and which messages and activities are gaining traction.Turn data into marketing intelligence, and help past performance lead to revenue-generating future plans.Establish clear processes for efficient workflow and communications.Track performance of activations to provide data-backed insights that assist in optimizing programs and finding new opportunity areas.Prepare presentations and clearly communicate findings from initiatives to management and to the broader organization.Experience and qualificationsExperience in B2B demand generation, with 8 years of experience in marketing in fast-paced technology companies.4 years of leadership experience in a field, demand gen, digital, or campaign marketing role in a B2B SaaS organization.Ability to create a detailed, metrics-driven forecast for each sales segment and execute them.Proven track record of successfully launching and managing cost-effective marketing campaigns with clear metrics and ROI.Expert in B2B digital marketing, marketing automation, lead conversion, nurturing programs, and marketing analytics.Meticulous attention to detail.Strong analytical skills and metrics-based decision-making.Excellent listening, negotiation, and presentation skills.Excellent verbal and written communications skills.Proficiency with marketing automation and CRM systems.Why CeligoCeligo is a Visionary in the 2024 Gartner Magic Quadrant for iPaaS, a 2025 Gartner Customer Choice for iPaaS, a G2 iPaaS Leader, and a recognized leader in AI.Remote-first culture.Competitive compensation.High-growth, collaborative, and inclusive work environment.Starting with your first year, we offer 3-weeks of vacation, wellness days, and holidays to recharge and spend time with family and friends.Generous benefits package, including parental leave.Monthly tech stipend.Recognition opportunities.Diversity, Equity, Inclusion, and AccessibilityAs a company, one of the values we hold most dear is fostering a safe, collaborative environment to bring out the best in us, so we created our Taking a Stand Initiative. Our TAS initiative is a volunteer committee open to all Celigans, with strong representation from underrepresented voices within our company. We believe, unequivocally, that everyone deserves to be in a place where they feel welcome as they are.Celigo is proud to be an equal-opportunity workplace. We are committed to equal employment opportunities regardless of race, color, ancestry, national origin, religion, creed, age (40 and over), disability (physical or mental), sex, gender (including pregnancy, childbirth, breastfeeding, or related medical conditions), sexual orientation, gender identity, gender expression, medical condition, genetic information, marital status, condition (associated with cancer, a history of cancer, or genetic characteristics) military and veteran status, or any other characteristic protected by applicable law.Employees and applicants are also protected against retaliation. Consistent with federal and applicable state laws, acts of retaliation against an employee or applicant who engages in protected activity, such as reporting discrimination or harassment or participating in the EEO process, whistleblowing, or the exercise of any appeal or grievance right provided by law will not be tolerated by Celigo.#J-18808-Ljbffr
