What are the responsibilities and job description for the Director, Product Marketing position at Cell Signaling Technology (CST)?
Cell Signaling Technology (CST) is a different kind of life sciences company, founded, owned, and run by active research scientists, with the highest standards of product and service quality, technological innovation, and scientific rigor for over 20 years. We consistently provide fellow scientists around the globe with best-in-class products and services to fuel their quests for discovery.
Helping researchers find new solutions is our main mission every day, but it's not our only mission. We're also dedicated to helping identify solutions to other problems facing our world. We believe that all businesses must be responsible and work in partnership with local communities while seeking to minimize their environmental impact. That's why we joined 1% for the Planet as its first life science member and have committed to achieving net-zero emissions by 2029.
This is a hybrid position, 50% remote / 50% in our Danvers, MA office. Must be a commutable, local distance to Danvers, Massachusetts.
The role...
We are looking for a visionary and results-driven Director of Product Marketing to join our Global Marketing team, reporting to the Senior Director of Strategic Marketing. This critical role is responsible for defining and executing the go-to-market strategy, positioning, and messaging for our portfolio of reagent antibody-based products & services. The Director will lead efforts to optimize our existing portfolio, launch new products and services, and drive market leadership through integrated, sales-aligned marketing campaigns.
This position requires an in-depth understanding of market dynamics, customer needs, and the competitive landscape. The ideal candidate will have a proven ability to drive awareness, adoption, and revenue growth in the life sciences industry. Collaborating with R&D, sales, and global marketing teams, the Director will focus on expanding market share, enhancing customer engagement, and positioning our offerings as a market leader.
As the Director, you will oversee the development of the go-to-market strategy for the product portfolio, conduct gap analyses, and create marketing plans that highlight product differentiation and value. You will manage a team of Product Marketing Managers, providing mentorship and aligning efforts with organizational objectives. Success in this role requires a strong background in the commercialization of scientific products, exceptional leadership, and cross-functional collaboration skills.
You'll have the opportunity to drive...
- Develop and execute a comprehensive roadmap to enhance the reagent antibody portfolio through new products, services, diversification, and applications.
- Identify high-growth segments and emerging trends within the current research areas through in-depth customer, market, and competitor analyses.
- Partner with R&D and Strategic Marketing to define product requirements and drive the successful development of new solutions.
- Build robust business cases for portfolio expansion, including market opportunity assessments and revenue projections.
- Create and implement a strategic product marketing plan (including pricing and channel strategy) aligned with business objectives, supporting the existing portfolio, product launches, customer acquisition, and revenue growth.
- Develop compelling product positioning and messaging that differentiates the portfolio and resonates with key audiences across multiple customer segments (Academia, BioPharma, CRO / CDMO).
- Ensure alignment with brand and corporate strategies across all product marketing efforts.
- Establish frameworks and metrics to measure the success of product launches, including adoption rates, customer feedback, and sales performance.
- Conduct ongoing market research to identify industry trends, customer pain points, and competitive offerings.
- Leverage insights to identify market opportunities and threats, informing pricing strategies, product roadmaps, and differentiation tactics.
- Develop market segmentation and customer personas based on data-driven insights to guide targeted marketing efforts.
- Provide actionable recommendations to improve market share and customer satisfaction based on continuous product performance analysis.
- Develop strategies to engage customers, gather feedback, and foster relationships with key opinion leaders (KOLs) and industry influencers.
- Implement customer advocacy programs, including case studies and testimonials, to build product credibility and enhance brand reputation.
- Lead customer focus groups to gain insights and validate product messaging and positioning.
- Design and execute integrated marketing campaigns to drive product adoption, protect market share, and expand into new markets.
- Leverage multimedia, social media, and digital marketing strategies to enhance brand awareness and generate high-quality leads.
- Collaborate with regional marketing teams to localize campaigns and ensure alignment with market-specific strategies.
- Oversee the creation and ongoing maintenance of compelling product content (including web, collateral, whitepapers, webinars, case studies, blogs) that educates target audiences and supports campaign objectives.
- Integrate customer feedback (VoC) into campaign strategies to enhance relevance and impact.
- Monitor and optimize the performance of marketing activities, leveraging data to improve engagement, lead quality, and overall campaign success.
- Partner with sales teams to develop and deliver training, tools, and resources that drive customer engagement and conversion.
- Create sales enablement materials, including product training, competitive insights, and objection-handling guides, to effectively communicate product benefits and value propositions.
- Align marketing initiatives with sales strategies to optimize lead generation, pipeline velocity, and revenue growth.
- Lead regular training sessions to ensure that sales and customer-facing teams are fully prepared to represent the product portfolio.
- Support distributors and e-commerce platforms with targeted resources and programs to drive sales success.
Performance Tracking & Reporting :
Cross-Functional Leadership & Team Development :
Who you are and what you bring to the team...
Education
Professional Experience
Technical Expertise
Skills
Core Competencies
Physical Conditions / Physical Requirements...
Hybrid role - 50% remote / 50% in office
30% travel (20% Domestic, 10% International)
What we offer....
At Cell Signaling Technology(CST) we recognize that people will always be our most important asset. Providing a safe, inclusive, and stimulating working environment that understands the importance of diversity, human dignity, and meaningful work is as important as establishing company policies that incorporate excellent health insurance and pay benefits. We recognize that development of people is the key to their happiness and thus ensure every employee has impactful discussions with their manager and develops actionable performance and professional development plans. Lastly, we are committed to engaging and supporting our employees in committees and philanthropy that benefit their local communities and environment through community investment programs.
Cell Signaling Technology (CST) is committed to providing equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex, sexual orientation, national origin, age, disability, genetic information, status as a veteran or as a member of the military or status in any group protected by applicable federal or state laws.
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