What are the responsibilities and job description for the Cella Careers is hiring: Product Marketing Manager in Atlanta position at Cella Careers?
Product Marketing Manager at Cella Careers summary : As a Product Marketing Manager in the homebuilding industry, you will lead the development and execution of innovative marketing strategies that showcase competitive advantages and meet market demands. This role requires collaboration across sales, design, and operations, while analyzing consumer trends and creating compelling marketing materials for product launches. With a focus on performance metrics, you will ensure marketing initiatives resonate with evolving customer needs and effectively highlight lifestyle benefits through diverse channels.Location : Atlanta, GeorgiaJob Type : PermanentCompensation Range : $85,000 - 100,000 per yearOne of our top clients in the homebuilding industry is looking for a dynamic and innovative Product Marketing Manager to lead the charge in crafting and executing strategies that spotlight their unique competitive advantages.As a key collaborator, you'll work closely with teams across sales, design, and operations to ensure our offerings align with market demands.Responsibilities : Analyze consumer preferences and market trends.Identify emerging opportunities to align marketing efforts with evolving customer needs and industry advancements.Develop and deliver compelling value propositions that emphasize unique market differentiators.Craft focused messaging that highlights the lifestyle benefits across digital platforms and onsite marketing channels.Lead marketing initiatives for new product launches and community-focused campaigns.Work alongside the marketing team to develop diverse assets, including brochures, website content, social media materials, and email campaigns.Monitor and evaluate the success of marketing initiatives by analyzing performance metrics and data insights.Qualifications : Education : Bachelor's degree in marketing, business, or a related field.Experience : 5 years of experience in product or brand marketing.Excellent communication and presentation skills with the ability to simplify complex technical concepts for diverse audiences.Proficiency in marketing tools and platforms, including CRM systems, social media, and analytics tools.Creative thinking and strategic mindset with attention to detail.Ability to manage multiple projects and meet deadlines in a dynamic environment.Job ID : 1076941#LI-CELLA#LI-KF1#PLEqual Opportunity Employer : Race, Color, Religion, Sex, Sexual Orientation, Gender Identity, National Origin, Age, Genetic Information, Disability, Protected Veteran Status, or any other legally protected group status.At Cella, a randstad digital company, we welcome people of all abilities and want to ensure that our hiring and interview process meets the needs of all applicants. If you require a reasonable accommodation to make your application or interview experience a great one, please contact HRsupport@randstadusa.com.Pay offered to a successful candidate will be based on several factors including the candidate's education, work experience, work location, specific job duties, certifications, etc. In addition, Cella by randstad digital offers a comprehensive benefits package, including health, an incentive and recognition program, and 401K contribution (all benefits are based on eligibility). This posting is open for thirty (30) days.PandoLogic. Category : Marketing & Biz Dev, Keywords : Product Marketing Manager, Location : Atlanta, GA-30319Keywords : Product Marketing Manager, homebuilding, marketing strategies, consumer trends, brand management, marketing initiatives, Atlanta, collaboration, digital marketing, performance metrics
Salary : $85,000 - $100,000
