What are the responsibilities and job description for the Digital Product Experience Strategist position at Cella Careers?
About Cella Careers
We are seeking a highly skilled Digital Merchandising Manager to join our team at Cella Careers.
Job Description
The Digital Merchandising Manager will play a key role in developing content-focused plans to drive awareness and engagement around our consumer-focused products and services. They will collaborate with stakeholders to define product-specific landing page content that educates and inspires users towards a purchase.
This role involves strategic planning, collaboration with Business, Marketing, and Creative stakeholders, as well as tactical coordination with creative and content development implementation groups. The successful candidate must balance both strategic and tactical work, be comfortable working in a matrixed organization, possess the ability to learn and apply those learnings to future work, and thrive in a high-volume, high-velocity environment.
Main Responsibilities:
- Partner with stakeholders to develop digital merchandising plans for key product and marketing initiatives, including new product launches, product refreshes, promotions, campaign support, and content upkeep.
- Define functional requirements and coordinate with design, development, and support teams to ensure accurate and timely implementation of merchandising plans.
- Leverage data sources to evaluate landing page and campaign performance and opportunities for improvement.
- Partner with testing and optimization teams to find and leverage insights that can be applied to sales and marketing focused content.
- Contribute to broader merchandising best practices and strategic initiatives that identify and leverage best practices across our portfolio of products.
- Help identify, solve, and implement process and platform enhancements to improve productivity and quality of merchandising-related work.
Requirements:
- Experience with digital merchandising of physical products and/or subscription products in a digital environment.
- Working knowledge of digital marketing, creative, and content development fundamentals.
- Strong attention to detail and organizational skills.
- Excellent verbal, written, interpersonal, and leadership skills.
- Proven ability to manage deadlines and multiple/simultaneous, highly complex, cross-functional projects/initiatives.
- Ability to work well within a team environment and under pressure of stringent deadlines.
- Proficiency in either G-Suite or Microsoft Office document-related applications.
- Problem-solving, troubleshooting, and analytical skills.
- Fundamental knowledge of digital technology and systems.
