What are the responsibilities and job description for the Paid Media and Digital Activation Manager (hybrid) position at Cella?
Location : Portland, OregonJob Type : ContractCompensation Range : $40 - 50 per hourWe are looking for an expert Paid Media and Digital Activation Manager to create paid media campaigns using digital media, influencer marketing, and account-specific tactics to drive product sell-through. This role requires strong organizational and planning skills, as you will work cross-functionally with teams, media agencies, and wholesale accounts. You will play a key role in building a US-based center of excellence and collaborating with the broader digital activation team. Your focus will be on driving high-quality traffic to products, accelerating revenue growth, and providing post-campaign reports to inform stakeholders.Responsibilities :
Plan, set up, manage and report on media campaigns, in conjunction with key account partners.
Be the go-to on the team for media KPIs - determining the right KPIs based on channel goals, ranging from awareness to traffic to online sales conversions and performance.
Synthesize market insights and signals such as data into actionable insights and recommendations towards business objectives.
Be the expert on the latest in paid media and provide thought leadership to the team on the ever-changing landscape in search / social / programmatic / olv domain, including new products.
Own research, planning and launch of all test and scale efforts.
Campaign analysis tied to marketing and business objectives.
Work cross-functionally with the Wholesale Digital Activation team, Merchandising, and Sales to consistently stay apprised of inventory levels and product lifecycles that will better inform our paid media strategy across categories.
Responsible for managing the media budget, evaluating performance of different channels / tactics, and reallocating accordingly based on performance.
Responsible for contributing to top and bottom-line growth to achieve sales, ROI, and contribution goals.
Qualifications :
Bachelor's degree preferred, marketing, business, or computer science focus a plus.
Experience working for or with an advertising agency.
3-5 years hands-on paid media experience or other digital activation experience.
Experience with project management software or campaign marketing reporting platforms.
Knowledge of sporting goods industry preferred but not required.
JOBID : 1076132#LI-CELLA#LI-MM9Equal Opportunity Employer : Race, Color, Religion, Sex, Sexual Orientation, Gender Identity, National Origin, Age, Genetic Information, Disability, Protected Veteran Status, or any other legally protected group status.At Cella, a randstad digital company, we welcome people of all abilities and want to ensure that our hiring and interview process meets the needs of all applicants. If you require a reasonable accommodation to make your application or interview experience a great one, please contact HRsupport@randstadusa.com.Pay offered to a successful candidate will be based on several factors including the candidate's education, work experience, work location, specific job duties, certifications, etc. In addition, Cella by randstad digital offers a comprehensive benefits package, including health, an incentive and recognition program, and 401K contribution (all benefits are based on eligibility). This posting is open for thirty (30) days.
Salary : $40 - $50
