What are the responsibilities and job description for the Marketing Specialist position at Cellcom?
The Marketing Specialist is responsible for planning, executing, and overseeing various promotional campaigns and retail merchandising initiatives to generate interest and drive sales for Retail and Enterprise Business Units. The role often includes, though not limited to: developing communications, managing budgets, coordinating cross-functional teams, creating plan-o-gram designs and in-store merchandising executions, managing vendors and analyzing performance to ensure alignment with overall marketing objectives.
Responsibilities & Duties:
- Project manages each promotional cycle through internal coordination across various teams.
- Works closely with the Director of Marketing to develop support and training material, internal documentation, and legal disclaimers for promotional offers.
- Assesses competitive landscape & trends. Distributes competitive details company-wide through creative and effective communication.
- Responsible for the yearly Cellcom Celebrations program, from initial brief to execution will collaborate with key cross functional partners, including sales, to ensure successful and experience.
- Supports Cellcom’s programs including, but not limited to, Switch and Save, Business Employee, and Referral Programs.
- Responds to promotional helpline inquiries in a timely manner.
- Report and recap key promotional offers.
- Develop plan-o-grams and other in-store marketing tactics to effectively merchandise in-store.
- Purchase, maintains and distributes store merchandising, display and security inventory, tools and materials for promotions, product launches and new store openings.
- Assist sales operations with periodic store audits to assure compliance with plan-o-gram sets.
- Assist with overflow from other teams within the marketing area as needed.
- Other duties as assigned
Requirements:
- Bachelor’s degree in Business, Marketing, or equivalent experience
- 3 years of corporate experience with a record of increasing responsibility and delivering proven results
- Experience managing projects and communicating deadlines with cross functional teams
- Solid understanding of traditional business software applications (MS Office, etc.)
- Strong project management skills
- Excellent written and oral communication
- Superior attention to detail
- Ability to manage multiple projects simultaneously
- Work collaboratively with colleagues and build cross-functional relationships
