Marketing Supervisor

Description

Position Summary:

Develop and oversee implementation of marketing policies and programs, such as determining the demand for products and services offered by Cellofoam and its competitors and identify potential customers. Monitor trends that indicate the need for new products and services.

Essential Position Requirements (include but are not limited to):

• SAFETY FIRST – Every employee of Cellofoam North America Inc. must demonstrate a strong commitment to safety ownership and accountability by observing all safety standards, procedures, and practices to ensure a safe working environment for themselves and others.
• Adhere to Cellofoam North America Inc. company focus areas: Safety, Financial, Customer, and People.
• Embody the Cellofoam North America Inc. employee core values of Humility, Hunger, Responsibility, and Intelligence.
• Assist corporate marketing manager in all marketing functions as needed and directed.
• Produce marketing literature, video, advertising, etc.
• Supervise photography of products.
• Administer corporate identity projects for signage, interiors, vehicles, cartons, furniture, and graphics.
• Manage, motivate, and develop department personnel.
• Manage completion of tasks and oversee work produced by marketing team members.
• Coordinate trade shows and placement of advertising in directories and trade publications.
• Supervise coordination of marketing literature, displays and shipments for all trade shows.
• Supervise distribution of Company clothing & swag
• Create and cultivate social media platforms on behalf of the company.
• Track online marketing efforts, including email and social media campaigns
• Analyze SEO performance via Google Analytics for each Cellofoam division.
• Experience in providing summary reports of market research and SEO performance.
• Assist in managing the companies SEO efforts.
• Create e-mail marketing campaigns for each Cellofoam division. (Experience with Constant Contact or other third-party platform preferred)
• Assist in creating and executing print advertising for each Cellofoam division.
• Monitor customer feedback and online testimonials.
• Maintain a positive work atmosphere with a culture of respect for others.
• Protect organization's value by keeping information confidential.
• Keep managers informed at all times of potential issues and concerns.
• Perform other incidental and related duties as required and assigned.
• Work in conjunction with other departments to resolve issues.
• Uses appropriate judgment in upward communication regarding plant or employee concerns.
• Maintain a working knowledge and is in full compliance with corporate standards for business conduct and Federal anti-trust laws.
• Adhere to Cellofoam North America Inc. company focus areas: Safety, Financial, Customer, and People.
• Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.

Qualifications

Education Requirements

• 4-year degree in business, marketing, or other related discipline (equivalent work experience may be considered in lieu of degree)

Knowledge and Skill Requirements

CORE COMPETENCIES

• Initiative: Identifies problems and acts in light of this identification to address current or future problems. Proactively does things and does not simply think about future actions.
• Work Habits: Efficiently organizes and executes assignments. Demonstrates self-discipline and reliability.
• Flexibility / Adaptability:  Adapts and works effectively in a variety of situations and with various individuals or groups. Seeks and appreciates opposing perspectives on issues. Adapts approach as the requirements of the situation change. Changes or easily accepts change in organization or job requirements.
• Works Safely: Strives for an accident-free workplace. Keeps safety at the “heart” of everything done. Treats safety as a personal responsibility and sees oneself as being responsible for the safety of others.
• Teamwork: Contributes meaningfully to work group efforts by offering new ideas for improvement. Demonstrates a cooperative manner in dealing with supervisors and other team members. Does his/her part toward group efforts.
• Mutual Respect and Support: Works cooperatively with others. Welcomes and takes advantage of opposing ideas and opinions. Is always respectful to others.
• Ethics, Values, and Integrity:  Possesses Core Values & Beliefs, is trusted and is perceived as truthful and honest.

KNOWLEDGE

• Sales and Marketing: Knowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems.
• Customer and Personal Service: Knowledge of principles and processes for providing customer and personal services. This includes customer needs assessment, meeting quality standards for services, and evaluation of customer satisfaction.
• English Language: Knowledge of the structure and content of the English language including the meaning and spelling of words, rules of composition, and grammar.
• Design: Knowledge of design techniques, tools, and principles involved in production of technical plans, marketing materials, blueprints, drawings, and models.
• Administration and Management: Knowledge of business and management principles involved in strategic planning, resource allocation, human resources modeling, leadership technique, production methods, and coordination of people and resources.
• Education and Training: Knowledge of principles and methods for curriculum and training design, teaching and instruction for individuals and groups, and the measurement of training effects.
• Communications and Media: Knowledge of media production, communication, and dissemination techniques and methods. This includes alternative ways to inform and entertain via written, oral, and visual media.
• Personnel and Human Resources: Knowledge of principles and procedures for personnel recruitment, selection, training, compensation, and benefits.
• Clerical: Knowledge of administrative and clerical procedures and systems such as word processing, managing files and records, designing forms, and other office procedures and terminology.
• Computers and Electronics: Knowledge of computer hardware and software, including applications.

SKILLS

• Writing:  Communicating effectively in writing as appropriate for the needs of the audience.
• Active Listening: Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.
• Social Perceptiveness: Being aware of others' reactions and understanding why they react as they do.
• Speaking: Talking to others to convey information effectively.
• Reading Comprehension: Understanding written sentences and paragraphs in work related documents.
• Active Learning: Understanding the implications of new information for both current and future problem-solving and decision-making.
• Negotiation: Bringing others together and trying to reconcile differences.
• Complex Problem Solving: Identifying complex problems and reviewing related information to develop and evaluate options and implement solutions.
• Management of Personnel Resources: Motivating, developing, and directing people as they work, identifying the best people for the job.
• Instructing: Teaching others how to do something.
• Mathematics:  Using mathematics to solve problems.
• Reading Comprehension: Understanding written sentences and paragraphs in work related documents.
• Time Management: Managing one's own time and the time of others.
• Service Orientation: Actively looking for ways to help people.
• Coordination: Adjusting actions in relation to others' actions.
• Critical Thinking: Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems.
• Judgment and Decision Making: Considering the relative costs and benefits of potential actions to choose the most appropriate one.
• Monitoring: Monitoring/Assessing performance of yourself, other individuals, or organizations to make improvements or take corrective action.

ABILITIES

• Persuasion: Persuading others to change their minds or behavior.
• Oral Comprehension: The ability to listen to and understand information and ideas presented through spoken words and sentences.
• Oral Expression: The ability to communicate information and ideas in speaking so others will understand.
• Written Comprehension: The ability to read and understand information and ideas presented in writing.
• Deductive Reasoning: The ability to apply general rules to specific problems to produce answers that make sense.
• Speech Clarity: The ability to speak clearly so others can understand you.
• Speech Recognition: The ability to identify and understand the speech of another person.
• Written Expression: The ability to communicate information and ideas in writing so others will understand.
• Fluency of Ideas: The ability to come up with a number of ideas about a topic (the number of ideas is important, not their quality, correctness, or creativity).
• Inductive Reasoning: The ability to combine pieces of information to form general rules or conclusions (includes finding a relationship among seemingly unrelated events).
• Problem Sensitivity: The ability to tell when something is wrong or is likely to go wrong.
• Originality: The ability to come up with unusual or clever ideas about a given topic or situation, or to develop creative ways to solve a problem.
• Information Ordering: The ability to arrange things or actions in a certain order or pattern according to a specific rule or set of rules (e.g., patterns of numbers, letters, words, pictures, mathematical operations).
• Category Flexibility: The ability to generate or use different sets of rules for combining or grouping things in different ways.
• Near Vision: The ability to see details at close range (within a few feet of the observer).
• Mathematical Reasoning: The ability to choose the right mathematical methods or formulas to solve a problem.
• Number Facility: The ability to add, subtract, multiply, or divide quickly and correctly.
• Memorization: The ability to remember information such as words, numbers, pictures, and procedures.

Position Requirements and Qualifications

• Minimum of three years of job-related experience
• Knowledge of primary marketing functions

Software Skills Required

• CRM Software
• MS Excel
• Internet
• MS Word
• MS Outlook
• MS PowerPoint
• Photoshop
• Constant Contact (or other third-party e-mail marketing platform)
• Google Analytics

Other Information

• Flexibility in working hours to include nights, weekends and holidays as required.
• Overtime work may be required.

This Position Description is intended as a summary of the job responsibilities for this specific position. Cellofoam North America Inc. (the Company) reserves the right to add, remove, and/or alter job responsibilities in whole or in part with or without notice. This Position Description is not a contract. Every employee’s employment with the Company is voluntary and is subject to termination by the employee or the Company at will, with or without cause, and, with or without notice, at any time. Nothing in this Position Description or Company policies shall be interpreted to be in conflict or to eliminate or modify in any way the employment-at-will status of the Company’s employees.