eCommerce Manager

Job Title: CELS Brands Omni Chanel E-Commerce Manager

Location: Los Angeles, CA
Department: E-Commerce

●          Salary Range 120k-150K   

Temporary to Permanent Position - This is a full time salary position. You will be evaluated at the end of (6) six months from your start date and may be offered a permanent position with the company.  This arrangement offers employee and employer to try out your role in the company to determine if it is a good fit.

 Cels Enterprise Inc - Chinese Laundry Shoes

   We've had our feet in the shoe industry for over fifty years. Since we started in 1971, we've remained dedicated to creating trendsetting shoes for people from every walk of life, and have been able to watch our family company grow from a small manufacturer to a globally recognized fashion house. Eventually, we expanded into the three unique brands of the Laundry Club: Chinese Laundry, CL By Laundry, and Dirty Laundry, as well as our fourth luxury-footwear brand, 42 Gold. It's been our pleasure to keep you well-heeled through every step of your evolution.

Job Overview:
CELS Brands is seeking an experienced Omni Chanel E-Commerce Manager to lead and scale our online business across multiple platforms, including direct-to-consumer websites, third-party marketplaces, and major retail partner platforms such as Amazon and Nordstrom.com. The ideal candidate will be responsible for overseeing a multi-channel e-commerce operation with a focus on maximizing revenue, enhancing the customer experience, merchandising planning, and managing operations across Shopify, Amazon, Nordstrom.com, and other key channels. A background in fashion retail and Shopify is essential, along with experience in managing third-party e-commerce platforms.

Key Responsibilities:

• E-Commerce Strategy Development:
  • Develop and execute a multi-channel e-commerce strategy for CELS Brands across owned websites, marketplaces, and retail partner platforms.
  • Lead efforts to drive revenue growth, optimize conversions, and enhance brand visibility across platforms such as Shopify, Amazon, Nordstrom.com, and other third-party channels.
  • Identify new opportunities for expansion in emerging e-commerce marketplaces and global platforms.
• Platform & Technology Management:
  • Oversee the management and optimization of Shopify stores, ensuring best-in-class user experience, design, and functionality.
  • Manage and optimize listings, content, pricing, and promotional strategies for Amazon, Nordstrom.com, and other partner platforms.
  • Implement and oversee integrations between e-commerce platforms, ensuring accurate product listings, inventory management, and order fulfillment across all channels.
• Customer Experience & Optimization:
  • Lead efforts to improve the overall customer journey, personalization, and omnichannel experience across owned sites and partner platforms.
  • Leverage analytics to continuously optimize product pages, search rankings, and product discoverability on Amazon and Nordstrom.com.
  • Ensure seamless mobile and desktop performance, with a focus on increasing traffic, conversion rates, and customer retention across all digital touchpoints.
• Marketplace Management (Amazon, Nordstrom.com, and Others):
  • Oversee all aspects of Amazon Seller Central or Vendor Central, including product listings, keyword optimization, and marketing campaigns (AMS).
  • Manage operations on Nordstrom.com, optimizing product assortment, promotions, and collaborations with the platform’s merchandising and marketing teams.
  • Ensure adherence to marketplace guidelines, maintain competitive pricing strategies, and manage product fulfillment, including FBA (Fulfillment by Amazon) and third-party logistics for partner platforms.
• Digital Marketing & Sales Growth:
  • Collaborate with marketing teams to drive traffic and conversions across all platforms through SEO, SEM, Amazon Advertising, and other paid media campaigns.
  • Develop strategies for email marketing, social media, and influencer collaborations to support brand growth and engagement.
  • Leverage performance data from Amazon and Nordstrom.com to adjust marketing spend and strategies in real-time for optimal ROI.
• Leadership & Team Management:
  • Lead and mentor the e-commerce team, including roles focused on marketplace management, digital merchandising, development, and customer service.
  • Work closely with cross-functional teams including marketing, merchandising, logistics, and customer support to ensure cohesive execution across all channels.
  • Set clear goals and KPIs for team performance, ensuring accountability in achieving revenue, customer acquisition, and customer satisfaction metrics.
• Inventory & Supply Chain Coordination:
  • Collaborate with the supply chain and logistics teams to ensure inventory accuracy and timely fulfillment across all channels.
  • Manage stock allocation between Shopify stores and third-party marketplaces, ensuring optimal availability without overstocking.
  • Optimize fulfillment strategies, including BOPIS, ship-from-store, and other omnichannel fulfillment options.
• Budgeting & Reporting:
  • Manage the e-commerce budget, overseeing forecasting, financial planning, and P&L for each channel.
  • Provide regular reports and insights on key metrics including sales, conversion rates, customer acquisition costs (CAC), return on ad spend (ROAS), and performance across Amazon and Nordstrom.com.
  • Make data-driven recommendations to senior leadership to improve channel performance and overall profitability.

Qualifications:

• Bachelor’s degree in business, marketing, digital commerce, or a related field.
• 5-7 years of experience in e-commerce management, with a focus on fashion retail and multi-channel operations.
• Proven experience with Shopify, Amazon Seller/Vendor Central, and managing accounts on major retail platforms like Nordstrom.com.
• Strong track record of driving revenue growth and improving profitability across direct-to-consumer and marketplace platforms.
• Proficiency in Amazon Advertising, SEO, SEM, and experience optimizing marketplace listings and content.
• Experience with e-commerce marketing strategies including paid search, display ads, email campaigns, and social media.
• Leadership experience with a demonstrated ability to manage cross-functional teams and collaborate with internal departments.
• Excellent project management skills, with the ability to juggle multiple initiatives and deadlines across various e-commerce platforms.
• Strong analytical and financial skills, with the ability to manage budgets and report on performance metrics.

Benefits:

• Comprehensive health and wellness benefits
• Employee discount on CELS fashion brands
• Opportunities for professional growth and development