What are the responsibilities and job description for the Marketing Coordinator position at Center for Plastic Surgery?
Extensive Plastic Surgery Practice.
2 Locations: Chevy Chase, MD & Annandale, VA.
Job Description
Verse in Create and manage content creation.
If so, keep reading.
We are a large four-surgeon practice with many moving parts, so you need initiative and strong conviction to see projects through to execution and meet tight content deadlines.
You should have a command of best practices and trends in social media marketing across various channels and understand how to build a brand to build a digital audience of prospective plastic surgery patients.
Responsibilities:
Build our practice brand, awareness, and personality to attract new prospective plastic surgery patients. Collaborate and communicate with other departments, internal/external stakeholders, and agencies/vendor partners to maximize outreach and awareness.
- Build and creatively manage the practice’s social media profiles and presence, including Facebook, Instagram, Twitter, LinkedIn, YouTube, a Blog, Web Content, and additional relevant channels.
- Create shareable content using a content calendar with deadline dates.
- Work with other staff members and surgeons to help create content that educates and entertains our audience and supports marketing goals.
- Monitor and engage in relevant social discussions about our practice, surgeons, procedures, and industry.
- Drive consistent, relevant traffic and leads from our social network presence.
- Explore ways to engage and identify new social networks to reach our preferred cosmetic patients through relevant directories and FB groups.
Video & Photos:
- You must be comfortable shooting, editing, and posting videos and photos to show our surgeons and practice in the best light.
Email:
- You will use an email platform to send out e-blasts to our current patient list (training provided).
Tracking:
- Track, measure, and report on efforts and ROI regularly.
Note:
Additional training will be provided, including database marketing via email, social posting, and content machines to keep a steady flow of content circulating.
- BA/BS degree or equivalent work experience with at least 1 year of marketing a business using social, email, and video.
- Experience in the plastic surgery industry is a plus.
- Excellent communicator and creative thinker.
- Bonus skills: Hootsuite, Hubspot, PhotoShop, video editing, and social post-editing.
This is a full-time position. Hours are Monday-Friday, 9-5 pm.
About Center for Plastic Surgery:
The Center for Plastic Surgery, CPS, was established in 1986. It combines the reconstructive and cosmetic surgery practices of Dr. Samir S. Rao, Dr. Frank P. Albino, Dr. Arjun Kanuri and Dr. Christopher Fleury. With a reputation for aesthetic judgment, surgical skill and artistry, our surgeons work together to offer patients a comprehensive range of options for specialized aesthetic and reconstructive surgery. The Center for Plastic Surgery has two offices in the Washington DC area, minutes from the Washington Beltway in Chevy Chase, Maryland and Northern Virginia. We see patients for surgical and skin care consultations, BOTOX® Cosmetic treatment, filler injections, Metabolic Aesthetics and other services in both offices. Please visit our website to learn more about our practice - www.cpsdocs.com
