Public Relations, Marketing and Communications Manager

Description

Public Relations, Marketing, and Communications Manager (PRMCM) responsibilities include working closely with the owner to prepare comprehensive action plans, including resources, timeframes and budgets of marketing. You will perform various tasks like scheduling and communication, along with administrative duties, like maintaining project documentation and handling financial queries. The PRMCM will be providing some of the information that forms what the customer interprets as the “Voice” of Center Grove Orchard (CGO). It will be the PRMCM’s responsibility to ensure the information marketed is in action at the farm level amongst the staff and general farm setup. In addition, it will be the PRMCM’s role to keep all full-time staff as well as seasonal staff up-to-date on regular changes happening around the farm so that each staff is aware of the new changes.

To succeed in this role, you should have excellent time management and communication skills as you’ll collaborate with the owner, internal team members, and outside vendors to deliver results on deadlines.

Roles & Responsibilities

Ultimately, the PRMCM’s duties are to ensure that all marketing is completed on time, within budget and meet high quality standards of CGO. In addition, the PRMCM will ensure the “Voice” of CGO matches the customer’s experience by communicating the mission and vision as customers enjoy the environment and attractions.

• Responsibilities:
• Develop social media calendar
• Coordinate with advertising firms
• Create daily social media posts, including video/live video
• Set a yearly calendar covering, but not limited to:
• Online store
• All visitor seasons—Spring, Fall, and Holiday
• Farm Camp
• Plan and execute Season Pass and admission ticket sales
• Create and place on-farm promotional materials, including:
• Restroom flyers
• Table flyers/napkin holder inserts
• Promotions at Admissions
• Banners/signage
• InFARMation boards
• Country Store retail signage
• Store opening
• Festival weekends
• U-Pick Produce
• Thanksgiving Sale/ Open house
• Christmas Season
• Maintain listings and continue relationships with travel and tourism organizations
• Develop and market opportunities for large group outings for businesses
• Assist in developing yearly theme and assisting in executing set-up and layout
• Act as a point of contact with vendors developing advertising media for CGO
• Develop talking points for media interviews
• Coordinate a float for summer parades to promote CGO

Manage Media

• Communicate with graphic design artist to complete tasks
• Develop video marketing
• Assist in executing all media needed for various seasons
• On-farm signage
• Admission signage
• Food menus
• Staff-update screens
• Print material
• Farmyard maps
• Christmas flyers
• Corn maze cards

Family Donation

• Act as point of contact to family
• Develop materials to promote donations at all point of sales
• Identify locations to bring awareness of family within all marketing avenues

Customer Communications

• Reply to customer emails via Help Scout platform
• Manage onsite phone system and messages
• Respond to customers by phone or email in a timely manner
• Reply to customer inquiries via social media

Staff Communications

• Organize and conduct weekly staff meetings
• Keep staff facing clock-in screens up to date
• Oversee and roll out PCA’s
• Compile Game Plans from Action Plans to present to staff
• Create media to convey weekend happenings to staff in season
• Create weekly updates memos, staff updates of events during season, ensuring that communications to and among staff and guests is accurate and consistent, including: so that staff communications to guests is consistent, including: to publish in a staff message matching what is said amongst all touch points is consistent:
• Website
• Social media
• Event flyers
• Onsite signage
• Email newsletter Ezine
• Internal staff memos updates
• Organize regular meetings with relevant staff to keep them current with operational changes
• Phone reception points: Whomever answers onsite phone
• Office
• Event Staff
• Bakery
• Store
• School tours

Creativity

• Assist in the development and layout of new attractions and features
• Develop themes throughout the Farmyard
• Assist in execution of yearly Farm themes
• Create and develop customer-facing signage
• Create and develop internal signage
• Design product labels
• Assist with package design

Website/POS Management

• Oversee website to maintain a consistent “Voice”
• Set up all POS layout screens
• Schedule website content
• Create tickets and events
• Ensure that all fees for group events are invoiced and collected
• Work with IT provider regarding WIFI access

Other duties as assigned

Events & Group Lead Coordinator - Sub Role

The role of the Events and Group Lead Coordinator is to primarily assist the owner with group and event booking and scheduling, promoting and expanding on group bookings, and finding the right events and vendors to be a good fit for each season.

Responsibilities

Coordinate Festival Weekends

• Book entertainment
• Communicate events internally to relevant staff members
• Work with owner to develop new festival weekends
• Oversee set up and tear down of festival entertainment
• Set schedule of each day’s events
• Assign tasks to your team members
• Oversee vendor set up and payments, and to insure invoices are paid timely
• Maintain costumes’ cleanliness and location

Manage Corporate and Group Outings

• Act as a point of contact with guest inquiries for outings
• Oversee student interns or staff assigned to groups
• Communicate to Food staff needs for food and beverage for events

Organize and Execute Staff Fall Harvest Party

• Book a suitable venue
• Determine a budget for event
• Pick a menu
• Find activities/games many staff members can participate in
• Create a written schedule for the evening
• Communicate to CGO leaders who will take part in thank you mentions to staff in their areas
• Work with venue and CGO staff to set up room layout and table decorations

Staff Management

• Recruit, train, and schedule Events staff

Other duties as assigned

Qualifications

High School Diploma

Bachelor Degree preferred In lieu of a degree, 2 or more years of experience may suffice

Working knowledge of Google Workspace and Microsoft Office

Familiarity with or ability to learn relevant software, including Canva, Shopify, Basecamp, and others

Experience managing Meta (Facebook and Instagram) profiles, pages, and advertising

Comfortable in high pressure and fast pace environments

Conduct oneself in a friendly and professional manner.

Effective writing, speaking, presenting and listening skills

Excellent collaboration and teamwork skills

Benefits Summary

Full-Time employees with Center Grove Orchard are eligible for the following:

Paid Time Off

Holiday Pay

IRA

Business Discounts

Medical, Dental and Vision

And more….