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Community Liaison

Centers Health Care
Glens Falls, NY Full Time
POSTED ON 1/15/2025
AVAILABLE BEFORE 3/29/2025

Community Liaison

The primary focus and goal of the community-based liaison is to generate referral flow and admissions from non-hospital accounts.

Create Referral Alliances : By working to build partnerships through service to the community we serve.

  • Use community profiling to identify true service areas and open doors
  • Develop educational / service events to create awareness and good will
  • Build referral practices / process with other senior providers in the service area
  • Creatively engage target market to “choose” Centers Health as their provider before a hospitalization

Home Based Growth in Admissions and Referrals :

  • Work in coordination with center staff to address all home-based referrals
  • F / U on d / c patients for 30 day window opportunity
  • Work with Hospital Liaisons to secure potential admissions from pats d / c’d home that may be in need

    • Lost Business Opportunities and Repositioning Plan :

  • Routinely conduct a competitive analysis of competitors in the community, keeping a pulse on changes and new products etc.
  • Identify opportunities to regain / redirect lost market share from our competitors
  • Work with regional and Marketing group to create effective sales tools to position Centers Healthcare uniquely

    • Assist with Advertising / Media Presence

  • Work with Regional and GCNY to build center messaging and Advertising Plans
  • Head up the “One Day” testimonial process
  • Help build written testimonials and Good Outcomes press by working with the centers

    • Event Planning

  • Partner with Regional to host events that showcase our centers i.e. open house, CEU, product launches, etc.
  • Represent centers at community events and functions

    • Support Regional team sales :

  • Cross train in multiple rolls to serve as hospital back-up and support

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