Specialist Community Outreach Pace-FT Days Lynchburg Pace

Job Summary: Under the supervision of the Community Outreach Manager, the Community Outreach Specialist assists in coordinating the Centra PACE program marketing efforts to include presentations to potential referral, develops new referral sources, maintains referral tracking system and marketing file. The Community Outreach Specialist obtains initial information relating to enrollment into the PACE program, coordinates the enrollment process, completes initial in-home assessments, assists in Medicaid applications and eligibility, and provides information and referrals to community agencies as appropriate.

Required Qualifications:
Required Education: Bachelors Degree in Business, Marketing, or a health or human services field
Required Experience: One (1) years of experience working with elderly.
Required Certification & Licensures: Valid Virginia Driver's License

Preferred Qualifications:

Preferred Education: Masters Degree in Business Administration (MBA), or Masters Degree in Healthcare Promotions

Preferred Experience: Two (2) years of experience in marketing, with more emphasis on sales, and/or admissions role for a senior services health care provider, or in an information and referral resource role within the senior networks of the Centra PACE service area

Travel Required

Travel is expected to be between 50% - 75% of the time.

In conjunction with the Organizational Marketing is responsible for the development and implementation of the Marketing Plan and associated activities following State and Federal guidelines

Provides individual and group marketing presentations to potential referral sources

Maintains consistent, close contact with existing referral sources

Collaborates with DSS Supervisors in each county Centra PACE services

Provides monthly reports to the Division of Medical Assistance Services, Centra PACE Executive Director, & Centra PACE Quality Assurance Coordinator

Tracks current census

Maintains referral tracking system to include marketing database and mailing list as well as marketing files

In conjunction with the Centra Health Corporate Marketing, develops annual marketing plan and all appropriate marketing materials, including newsletters, press releases and advertising

Participates in marketing activities, e.g. senior fairs, canvassing senior hi-rises, as developed in marketing plan

Plans and coordinates open houses/marketing events to enhance exposure for Centra PACE program

Maintains professional affiliations and any required certifications

Follows all Centra PACE Policies and Procedures and Occupational Safety and Health Administration (OSHA) safety guidelines

Protects privacy and maintains confidentiality of all company procedures, results and information about employees, participants and families

Practices Universal Precautions and follows appropriate infection control procedures

Participates in and supports the Quality Improvement Initiatives

May perform other duties as assigned or requested and job specification can be modified or updated at any time