Commercial Lines Marketing Representative

Job Description

Job Description

Location : Lansing , MI

OBJECTIVE

To partner with Managing Partners, Associate Managing Agents, and Multi-line Farm Bureau agents to develop and execute a proactive sales strategy to increase commercial business market share. Work directly with agents to write and retain profitable commercial accounts, ensuring competitive positioning of Farm Bureaus offerings. Promote agent training, commercial acumen, and assist with direct commercial sales and service for agents not working with a Commercial Marketing Partner. Collaborate with the CMP and commercial MPs on regional training and execution

RESPONSIBILITIES

• Support agents in the commercial P&C market with sales assistance, prospecting, proposals, and joint sales calls.
• Promote commercial P&C sales through partnership meetings and collaborate with service teams for ongoing account management.
• Partner with agents to enhance their knowledge of Farm Bureaus offerings and competitive position.
• Work with regional MPs and AMAs on growth, profitability, and retention goals.
• Provide technical sales support and training for agents without a Commercial Marketing Partner.
• Collaborate on seminars, presentations, and sales materials.
• Help agents with commercial growth planning and align with regional / company goals.
• Stay current on industry developments and share feedback with internal teams.
• Build relationships with Farm Bureau Partners Group to assist agents in placing business and identify new market opportunities.

QUALIFICATIONS (Required)

• Bachelors degree in marketing
• Business, or finance required
• Equivalent experience may be considered
• Minimum five years of commercial sales or underwriting experience with extensive knowledge of commercial or farm lines in the small to middle market required
• Experience in participating in the commercial or farm insurance marketplace required
• Must possess a valid driver`s license with an acceptable driving record.