What are the responsibilities and job description for the Content Specialist - Video and Digital Communications position at Central College?
Location: Pella, IA Category: Other Posted On: Tue Mar 4 2025 Job Description:
Responsible to the Director of Communications and Marketing for the development, organization and maintenance of the college's digital presence, including work with social media, video, email, advertising and other digital needs. The ideal candidate will be skilled in writing for digital and web marketing, shooting, editing and producing high-quality videos for social media and other college needs, capturing engaging photographs and managing digital marketing campaigns. The successful candidate will be instrumental in promoting and enhancing the college's strong brand to engage prospective students, alumni and donors.
Social Media and Visual Storytelling
Create, plan and support strategies for student recruitment and advancement social media campaigns and supporting photos and videos
Produce videos to promote college initiatives via social media and other digital platforms.
Shoot, produce, edit and coordinate photography and video for student recruitment, fundraising, campus news, events, alumni magazine and social media needs and other digital platforms.
Responsible for management and organization of digital photo and video libraries.
Lead scheduling for photos and videos
Train, manage and mentor student team of influencers on video and photo creation, equipment usage, brand requirements and trends to showcase the Central story and brand.
Monitor social media activity and manage online discussions promptly if necessary; and notify appropriate team members of any urgent updates which may be outside normal work hours.
Possess and maintain technical expertise.
Adobe Lightroom, Adobe Express, Photoshop and Premiere Pro, and other programs as needed
Content Creation and Digital Marketing
Write clear, persuasive and engaging short-form content for various digital platforms, including email campaigns, website and social media channels, including producing photos/videos to support this content
Create content to support strategies for Central's website to be comprehensive, user-friendly, accurate and effective for marketing to Central's priority audiences that include prospective students, parents, alumni and donors.
Use digital marketing and advertising tools, including but not limited to Google, Instagram, Facebook, X, TikTok and LinkedIn.
Work with senior art director to develop branded strategies for digital ad placement with vendors.
Job Requirements:
Bachelor's degree or equivalent in communications, creative writing, marketing, multimedia, broadcasting, journalism, digital media or video production. One to five years of professional experience is desirable.
Strong attention to detail is a must.
Editorial proofing skills recommended.
Maintain awareness of digital communication trends, best practices, assist in coordinating marketing metrics and analysis to track effectiveness and measure goals.
Must work cooperatively and respectfully with colleagues and target audiences.
Consistently demonstrate a positive attitude and represent the college positively in working on and off campus.
Must have strong time management skills and be held accountable for meeting deadlines.
Additional Information:
Work hours may vary slightly, including some evenings, weekends and college closure periods.
Responsible to the Director of Communications and Marketing for the development, organization and maintenance of the college's digital presence, including work with social media, video, email, advertising and other digital needs. The ideal candidate will be skilled in writing for digital and web marketing, shooting, editing and producing high-quality videos for social media and other college needs, capturing engaging photographs and managing digital marketing campaigns. The successful candidate will be instrumental in promoting and enhancing the college's strong brand to engage prospective students, alumni and donors.
Social Media and Visual Storytelling
Create, plan and support strategies for student recruitment and advancement social media campaigns and supporting photos and videos
Produce videos to promote college initiatives via social media and other digital platforms.
Shoot, produce, edit and coordinate photography and video for student recruitment, fundraising, campus news, events, alumni magazine and social media needs and other digital platforms.
Responsible for management and organization of digital photo and video libraries.
Lead scheduling for photos and videos
Train, manage and mentor student team of influencers on video and photo creation, equipment usage, brand requirements and trends to showcase the Central story and brand.
Monitor social media activity and manage online discussions promptly if necessary; and notify appropriate team members of any urgent updates which may be outside normal work hours.
Possess and maintain technical expertise.
Adobe Lightroom, Adobe Express, Photoshop and Premiere Pro, and other programs as needed
Content Creation and Digital Marketing
Write clear, persuasive and engaging short-form content for various digital platforms, including email campaigns, website and social media channels, including producing photos/videos to support this content
Create content to support strategies for Central's website to be comprehensive, user-friendly, accurate and effective for marketing to Central's priority audiences that include prospective students, parents, alumni and donors.
Use digital marketing and advertising tools, including but not limited to Google, Instagram, Facebook, X, TikTok and LinkedIn.
Work with senior art director to develop branded strategies for digital ad placement with vendors.
Job Requirements:
Bachelor's degree or equivalent in communications, creative writing, marketing, multimedia, broadcasting, journalism, digital media or video production. One to five years of professional experience is desirable.
Strong attention to detail is a must.
Editorial proofing skills recommended.
Maintain awareness of digital communication trends, best practices, assist in coordinating marketing metrics and analysis to track effectiveness and measure goals.
Must work cooperatively and respectfully with colleagues and target audiences.
Consistently demonstrate a positive attitude and represent the college positively in working on and off campus.
Must have strong time management skills and be held accountable for meeting deadlines.
Additional Information:
Work hours may vary slightly, including some evenings, weekends and college closure periods.
