What are the responsibilities and job description for the Associate Marketing Manager, eCommerce position at Central Garden & Pet?
Description
Our Pet Segment is hiring an Associate Marketing Manager, eCommerce! This position will be responsible for managing advertising activity on our eCommerce team and will report to the Director of Retail Media.
This position will manage paid search and display activity on Amazon and Retail Media Platforms, coordinating between agency partners, national brand strategy, and the Omni-Channel and Amazon sales team. It will also play a strong role integrating consumer advertising insights back into our brand plans. The ideal candidate will have prior experience with Amazon Advertising, digital marketing/ media, strong project management skills and can quickly interpret data into actionable insights. In addition, this candidate will foster a culture of collaboration with cross functional teams.
Central Garden & Pet Company (NASDAQ: CENT) (NASDAQ: CENTA) understands that home is central to life and has proudly nurtured happy and healthy homes for over 40 years. With fiscal 2023 net sales of $3.2 billion, Central is on a mission to lead the future of the Pet and Garden industries. The Company’s innovative and trusted products are dedicated to helping lawns grow greener, gardens bloom bigger, pets live healthier, and communities grow stronger. Central is home to a leading portfolio of more than 65 high-quality brands including Amdro®, Aqueon®, Cadet®, Farnam®, Ferry~Morse®, Four Paws®, Kaytee®, K&H®, Nylabone® and Pennington®, strong manufacturing and distribution capabilities and a passionate, entrepreneurial growth culture. Central Garden & Pet is based in Walnut Creek, California and has over 6,400 employees across North America and Europe. This important position will be remote or based out of Franklin, WI. Visit www.central.com to learn more.
KEY RESPONSIBILITIES
- Development and execution of advertising plans to meet or exceed the Amazon team’s sales targets. Coordinate with agencies, sales team, and brand managers to align advertising plans with new item launches, promotional plans, and retail strategies.
- Owns relationships with our Retail partners through quarterly budget setting, monthly strategy alignment, and weekly execution
- Budget ownership: manage and maintain paid search/display budgets, aligning spend plans with sales volume.
- Partner with cross functional teams to test Retail platforms through testing agendas.
- Conduct ad-hoc analysis of Point-of-Sale (POS), advertising and other internal data to develop recommendations with specific action plans on how to improve volume and share growth. Key examples of analysis include promotional activity, shift in consumer behavior, etc.
- Develop, generate and present key performance indicators (KPIs) and key reports for business unit leadership, marketing and sales teams. Proactively assess and execute opportunities to improve data usage.
- Build and maintain relationships with cross-functional partners such as brand marketing, digital marketing, sales, and finance.
- Stay current with new advances in search engine marketing and the competitive landscape.
QUALIFICATIONS
- Expert Excel skills
- Demonstrated experience in the use of syndicated e-Commerce data (Stackline, PacVue or Amazon)
- Strong quantitative ability and comfort with providing data driven guidance and recommendations
- Communication and storytelling skills: must be able to covey a compelling argument using data and analytics
- Ability to work cross-functionally and transversely across the organization with minimal supervision or oversight
- Demonstrated ability to thrive in a fast paced, rapidly changing environment
- Commitment to deadlines, accuracy and professionalism
MINIMUM EXPERIENCE & EDUCATION
- Bachelor’s degree required in a business discipline
- 2 years of relevant eCommerce/Advertising Experience
- 2 years of Experience working in a consumer-packaged goods (CPG), fast-moving consumer goods (FMCG), consumer durables industry, and/or Retail strongly preferred
WORK ENVIRONMENT
- The position will be located in Franklin, WI (or Schaumburg, IL) and will report to the Director of Retail Media. This is a full-time position with scheduled, regular work hours during the week. The role is hybrid, but also may include periodic travel (approximately 5-10%) as needed.
BENEFITS PACKAGE & EMPLOYEE PROGRAMS:
- Comprehensive Medical, Dental, and Vision Insurance
- Free Life and Disability Insurance
- Health and Dependent Care Flexible Spending Accounts
- 401k with 3% company match and annual employer discretionary contribution
- Paid vacation, holidays and sick time
- Employee Assistance Program
- Access to thousands of free online courses
- Discounts on cell phones, movie tickets, gym memberships, and more!
- Education Assistance (both college degrees and professional certifications)
- Referral Program with cash bonus
- Access to on-demand pay
- Paid parental leave
We are an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, sexual orientation, gender identity, or any other characteristic protected by law.
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Salary : $33 - $45
