What are the responsibilities and job description for the Paid Media Manager Job at Central Garden & Pet in Neptune position at Central Garden & Pet?
Description
The Paid Media Manager sits within the Digital Marketing & E-Commerce Team and is responsible for strategizing, executing, and managing paid marketing campaigns for the Nylabone, Four Paws, Cadet, Best Bully Sticks, Barkworthies, & Paw Love brands. This role is focused on hands-on management of paid media activities across search, display, social media, video, and sponsored content, ensuring that campaigns are effectively targeted, cohesive, and aligned with the company's broader marketing and business goals.
Key responsibilities include developing and managing budgets, optimizing campaign performance through data analysis and A / B testing, and collaborating with internal teams and external agencies to create impactful ad content. The manager will also track market trends and adjust strategies to maximize performance. Regular reporting and performance insights will drive continuous improvements to achieve measurable growth.
This position is based out of our Neptune City, NJ facility 5x a week.
KEY RESPONSIBILITIES
- Strategize, execute, and manage paid marketing campaigns across multiple channels, ensuring effective spending of budgets to maximize growth and reach business objectives.
- Paid marketing channels include search, display, social media, video, and sponsored content.
- Collaborate with internal teams to ensure that all paid marketing efforts are cohesive, targeted, and effectively aligned with the company's overall marketing and business goals.
- Develop, manage, and allocate advertising budgets effectively.
- Coordinate with internal teams and external agencies to create compelling and effective advertising content.
- Measure and optimize paid marketing campaign performance for maximum ROI through data analysis and adjustments.
- Analyze market trends, consumer behavior, and the competitive landscape to adjust campaigns accordingly.
- Manage relationships with advertising / media buying agencies and third-party vendors for marketing activities.
- Conduct A / B testing to continuously optimize ad creative, targeting, and landing pages.
- Track, measure, and report on campaign results, providing insights and recommendations for improvement.
- Stay informed about industry trends, competitive landscape, and emerging digital marketing technologies to keep our paid media at the forefront of performance marketing.
QUALIFICATIONS
POSITION INFORMATION
BENEFITS PACKAGE & EMPLOYEE PROGRAMS
Central Garden & Pet Company (NASDAQ : CENT) (NASDAQ : CENTA) understands that home is central to life and has proudly nurtured happy and healthy homes for over 40 years. With fiscal 2023 net sales of $3.3 billion, Central is on a mission to lead the future of the Pet and Garden industries. The Company's innovative and trusted products are dedicated to helping lawns grow greener, gardens bloom bigger, pets live healthier and communities grow stronger. Central is home to a leading portfolio of more than 65 high-quality brands including Amdro®, Aqueon®, Cadet®, Farnam®, Ferry-Morse®, Four Paws®, Kaytee®, K&H®, Nylabone® and Pennington®, strong manufacturing and distribution capabilities and a passionate, entrepreneurial growth culture. Central is based in Walnut Creek, California and has 6,700 employees across North America and Europe. Visit to learn more.
We are an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, sexual orientation, gender identity, or any other characteristic protected by law.
Salary : $100,000 - $110,000
