What are the responsibilities and job description for the Retail Media Specialist position at Central Garden & Pet?
Description
Central Garden & Pet Dog & Cat Segment is searching for a Retail Media Specialist with 2 years' experience in our Neptune City, NJ facility.
This role will sit on the Digital Marketing and E-Commerce Team, supporting the execution of Sponsored Ads campaigns on Amazon, Walmart, and Chewy for Nylabone, Best Bully Sticks, Four Paws, Cadet, and Barkworthies brands. This position will report to the Sr. Retail Media Manager and support campaign optimizations & analyses, keyword research, budget pacing & tracking, reporting, and cross-functional support as needed.
The ideal candidate has direct hands-on-keyboard experience, ideally in an agency or in-house brand setting, managing and optimizing Sponsored Ads campaigns across a complex portfolio of brands and product categories. Amazon advertising experience is a must, additional platforms (Walmart, Chewy) are a plus. This person is highly analytical, comfortable with ambiguity, and well-versed in e-commerce and retail media trends (Amazon specifically). They are collaborative, autonomous, organized, detail-oriented, and intellectually curious.
This position is based out of our Neptune City, NJ facility 5x a week.
MEASURES OF SUCCESS :
- Support the Retail Media Manager in the tactical execution of Sponsored Ads campaigns (Sponsored Products, Sponsored Brands, Sponsored Video, Sponsored Display) on Amazon, Walmart, and Chewy.
- Support hands-on keyboard campaign setup, management, optimizations, and reporting.
- Develop and collaborate on keywords, targeting, and overall campaign strategy.
- Manage continuous improvement of campaign performance and track against a robust set of KPIs (ROAS, CPC, CTR, NTB, Sales, ROI, Share of Voice)
- Create actionable insights and recommendations in conjunction with the Retail Media Manager.
- Oversee campaign budget pacing and assist the Retail Media Manager in budget tracking.
- Collaborate with Digital Marketing and Creative to create impactful imagery and video content to use in ad campaigns.
- Collaborate with vendor and marketplace sales leads to align campaign coverage with inventory changes and promotions / key tentpole events.
- Work cross-functionally with Inventory Planning, Creative, Content, PIM Team, Sales, Brand Marketing, and Digicomm.
IDEAL CANDIDATE ATTRIBUTES :
BENEFITS PACKAGE & EMPLOYEE PROGRAMS :
Central Garden & Pet Company (NASDAQ : CENT) (NASDAQ : CENTA) understands that home is central to life and has proudly nurtured happy and healthy homes for over 40 years. With fiscal 2022 net sales of $3.3 billion, Central is on a mission to lead the future of the Pet and Garden industries. The Company's innovative and trusted products are dedicated to helping lawns grow greener, gardens bloom bigger, pets live healthier and communities grow stronger. Central is home to a leading portfolio of more than 65 high-quality brands including Amdro®, Aqueon®, Cadet®, Farnam®, Ferry~Morse®, Four Paws®, Kaytee®, K&H®, Nylabone® and Pennington®, strong manufacturing and distribution capabilities, and a passionate, entrepreneurial growth culture. Central Garden & Pet is based in Walnut Creek, California, and has over 7,000 employees across North America and Europe. Visit www.central.com to learn more.
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, sexual orientation, gender identity, or any other characteristic protected by law.
