Chief Marketing Officer

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Compensation : $153,000

Compensation Type : Salary

Employment Type : Regular

Grade : E20

Position Summary

The Chief Marketing Officer (CMO) is responsible for advising and developing the overarching brand, marketing, communications, and public relations strategies and plans for the Central New Mexico Community College (CNM) Enterprise, which includes the College, the CNM Foundation, and CNM Ingenuity. Working closely with the CNM President, other executives, department leadership, and key internal / external stakeholders, the CMO is responsible for designing the objectives and executing strategies to improve the College’s and Ingenuity’s learner experience and grow enrollment and to grow and maintain employer and community partner support of programming and learners. The CMO coordinates internal communications and messaging for College-wide events and employee engagements. The CMO works closely with the College’s emergency management team to prepare for and execute communications across all channels when necessary. The CMO is also responsible for leading and managing a robust team of Marketing and Communications Office (MCO) staff and vendors and for reporting on and optimizing marketing and communications activities.

Duties & Responsibilities

• Strategic Leadership and Initiative Execution :
• Leads the development and successful implementation of the overarching brand strategy through various, integrated marketing and communications efforts.
• As a President’s Strategic Executive Team member, collaborates with leadership to design and execute major marketing and communications and related initiatives supporting the College’s strategic plan and facilitating community engagement.
• Translates the benefits of education and learning programming, economic development, and partnership initiatives into effective marketing and communication platforms.
• Develop key metrics and tracking mechanisms to determine the success of MCO efforts and drive optimizations to strategies and tactical plans.
• Supervises the successful planning and implementation of all MCO projects and initiatives.
• Communications Planning and Advisory :
• Develops and sustains actionable communication plans for major initiatives, supporting short- and long-term operations and relationships across the CNM Enterprise.
• Assists the President and executive leaders in developing and articulating marketing and communications strategies aligned with enterprise-wide efforts, including the multi-year strategic plan.
• Coordinates communications and materials for events associated with the President’s Office.
• External Partnerships :
• Provides leadership and strategic direction for cross-functional College initiatives involving external partnerships, including employers, government agencies, schools, community-based organizations, and stakeholders.
• Utilizes business intelligence and communications best practices to optimize the CNM Enterprise’s strategy concerning competitors and external market forces.
• Collaborative Planning and Delivery :
• Works across all College units to develop plans, deliverables, and objectives supporting growth, modernization, and program improvement, especially as it relates to MCO involvement.
• Leadership of Marketing Office :
• Lead a 30 person office of creative and marketing specialists, ensuring timely and quality standards aligned with the College, Foundation, and Ingenuity brand strategy. Facilitates individual team members' professional development and career pathways.
• Engages external consultants and specialists to support strategic initiatives and major College projects.
• Coordinates with the Senior Director of Communications and Media Relations to facilitate the President’s message and the College’s direction through appropriate internal and external communication channels.
• Alignment with College Vision and Values :
• Ensures the Marketing and Communications Office's work aligns with and reflects the College's vision, mission, values, and strategic goals.
• Consults on all official CNM communications and public communications from the President.
• Campaign Coordination and Crisis Management :
• Coordinates marketing and communication campaigns, polling, and strategies for regional and statewide elections, economic development efforts, and specific employer and donor partnerships, or programs.
• When necessary, leads internal and external communications during emergencies and crises, working closely with the President, Sr. Director of Communications, Chief of Security, and Emergency Manager.
• Strategic Planning and AI Integration :
• Oversees the strategic planning, development, and execution of advanced marketing and communications, focusing on integrating generative and predictive artificial intelligence tools.
• Ensures AI-driven solutions align with the College's brand, mission, values, and educational objectives, measuring and reporting on their effectiveness for continuous improvement.
• Other Responsibilities :
• Performs other related duties as assigned.

Minimum Qualifications :

Preferred Qualification :

EEO STATEMENT :

As an EEO employer, Central New Mexico Community College will not discriminate in our employment practices based on an applicant’s race, ethnicity, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, serious medical condition or status as a protected veteran or spousal affiliation. Central New Mexico Community College hires only U.S. citizens and individuals lawfully authorized to work in the U.S.

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Salary : $153,000