What are the responsibilities and job description for the Senior Communications Specialist position at Central Ohio Primary Care?

Central Ohio Primary Care is seeking a full time Senior Communications Specialist at our central business office in Westerville, OH. The Sr. Communications Specialist will be responsible for the development and delivery of internal and external communications, materials, and programs. This position will implement communication strategies, create engaging content for different healthcare audiences, and ensuring messaging is consistent across all platforms. This role includes leveraging internal and external communications, content marketing strategies, and identifying communication gaps, while also supporting crisis communication efforts. The specialist will collaborate across departments to maintain editorial standards and ensure clear, timely communication across all initiatives.

ESSENTIAL FUNCTIONS AND RESPONSIBILITIES :

Works with Director, Marketing & Communications and team to execute strategic communication plans.
Writes, edits, reviews and enhances internal communication materials for various audiences. Ability to tailor content for various healthcare stakeholders, including patients, employees and physicians.
Develops content for traditional and digital media outlets, ensuring consistency across channels. Utilizes search engine optimization (SEO), social media, and content marketing strategies to optimize engagement and stay current with healthcare communication trends.
Develops communication materials both proactively and upon request. Identifies communication gaps and opportunities and propose solutions and helps to connect and close any gaps.
Works collaboratively with colleagues in Marketing & Communications and internal stakeholders to ensure an integrated, effective approach across all communications.
Maintains consistent editorial and communications standards, branding, and guidelines.
Supports the continuous improvement and execution of a healthcare crisis communication plan. Collaborates with Director and COPC leadership to ensure timely and transparent communication during a healthcare crisis, including issues related to patient safety, outbreaks, regulatory challenges, and emergencies.
Perform other communications duties as assigned.

QUALIFICATIONS

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

A. Education, Licensures & Certifications

Required : Bachelor's degree in Communications, Journalism, Public Relations, Marketing or equivalent education and experience.

Required : At least three (3) years' experience in business communications, integrated communications, content marketing, public relations or content creation with a proven ability to plan and execute timely communications.

Preferred : Experience working within a healthcare or hospital system environment.

B. Knowledge, Skills & Abilities

Highly effective writing style with expertise in simplifying concepts and messages for a broad audience.

Demonstrated ability to leverage both digital and traditional channels to create impactful communications that drive awareness and engagement for our patients and team members.

Excellent oral and written communications and editorial skills with communications and project management experience.

Possesses strong customer-service oriented mindset.

Proven experience multitasking and managing multiple projects concurrently.

Works independently and drives to results.

Responds promptly to inquiries / requests and delivers on commitments.

Ability to work effectively at all levels of the organization in a collaborative team environment.

Promotes a team approach, collaborates, and engages in appropriate problem-solving methods.

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