What are the responsibilities and job description for the Technical Paid Marketing Campaign with Mobile App to App position at Central Point Partners?
Job Details
Fintech Company
Charlotte NC
HYBRID 3 days a week onsite in Charlotte NC
Needed ASAP
6 month contract that will extend
Paid Channel Marketing Campaigns-Technical Operations- SQL Tag Management and API
MUST HAVE- STRONG APP TO APP experience in the paid marketing space, APP experience a must, paid social media a must, conversion to API a must establishing pipelines, connect data. Must be able to read understand and manipulate the code that exists. Google Tag Manager a must. Mobile a must for campaign analysis
About the Role The Growth Technology Associate is key to driving Credit Karma s paid marketing machine. Your role is to help establish, optimize, and enable complex marketing initiatives through expert support of our paid channel marketing campaigns. We need someone that has hands-on experience working with marketing campaigns on paid channels and is well-versed in the technical and operational components of attribution, tracking, and optimization.
What You Will Do: Technical Operations
- Manage technical implementation and troubleshooting across growing list of paid channels (Google, Meta, TikTok, Snapchat, DSPs)
- Configure and maintain tracking infrastructure using Google Tag Manager, MMP s (Branch.io), and internal attribution systems
- Execute SQL queries for audience, conversion tracking, campaign analysis and troubleshooting in Google BigQuery Channel Management
- Lead technical integration of new marketing channels and scaling campaigns
- Optimize campaign performance through technical improvements and data analysis
- Partner with marketing and analytics teams on campaign execution using proprietary platforms
- Ensure tracking accuracy and resolve cross-platform discrepancies Process Development
- Create technical documentation and best practices for the Growth Tech team
- Drive process improvements for marketing operations and technical infrastructure
Minimum Basic Requirements:
- Minimum 2 years' experience in a quantitative field
- Experienced in using paid marketing platforms (e.g. Google, YouTube, Snapchat, TikTok, Facebook)
- Familiar with mobile measurement platforms (Branch.io , AppsFlyer) for mobile campaign analysis
- Skilled in Tag Management, pixel tracking, and web-based traffic attribution
- Knowledge of audience conversion APIs and conversion optimization on native advertising platforms
- Proven ability to manage complex projects with multiple stakeholders
- Advanced analytical skills with attention to detail and accuracy
Preferred Qualifications:
- Demonstrates strong ownership with well-developed problems solving skills
- Strong written and verbal communication skills
- Hands-on, high capacity doer, multi-tasker
- Proficient in SQL and data analysis
- Experience with full funnel marketing KPIs, campaign executions, optimizations and sharing results and learnings with stakeholders
What's Great About It: You will have a directly measurable impact on our business and the financial progress of our 100MM members Very fast paced team pushing cutting edge of Credit Karma marketing technology The role is highly cross-functional and there are tremendous growth opportunities for expanding your knowledge base across several disciplines We are an extremely data driven organization with a deep appreciate for technology & how to leverage it for driving more beneficial member experiences You will influence our product roadmaps and ensure our tech stack remains best in class
