What are the responsibilities and job description for the Central Shops on the Block is hiring: Social Media Manager Job in Highland Park position at Central Shops on the Block?
Job Description
Job Description
Central Avenue shops are a thriving network of brick-and-mortar shops dedicated to delivering exceptional customer experiences. We are seeking a creative and results-driven Social Media Manager to grow our online presence, engage our local community, and promote our in-store events and daily offerings.
Key Responsibilities
Content Creation & Posting
Develop and execute a comprehensive social media strategy tailored to the unique needs of brick-and-mortar shops.
Plan, create, and post engaging daily content (images, videos, reels, stories, and text) across social media platforms such as Instagram, Facebook, TikTok, and more.
Collaborate with in-store teams to showcase daily promotions, products, and behind-the-scenes moments.
Community Engagement
Monitor and respond to comments, messages, and reviews to foster a sense of community and address customer inquiries in a timely manner.
Proactively engage with local audiences, influencers, and businesses to grow our following and strengthen partnerships.
Event Promotion
Develop digital marketing campaigns to promote in-store events, sales, and seasonal activities.
Design and share event announcements, countdowns, and live coverage on social media platforms.
Coordinate with shop managers to capture high-quality content from events.
Analytics & Reporting
Track and analyze social media performance using analytics tools to measure the effectiveness of campaigns and daily content.
Provide regular reports with actionable insights to refine strategy and achieve growth goals.
Brand Consistency
Ensure all content aligns with our brand identity, values, and voice.
Stay updated on the latest trends and best practices in social media marketing to keep our content fresh and engaging.
Requirements
Proven experience as a Social Media Manager or similar role, ideally for retail or brick-and-mortar businesses.
Strong knowledge of key social media platforms, tools, and trends.
Excellent communication and writing skills with a creative mindset.
Basic photography and video editing skills; familiarity with design tools (e.g., Canva, Adobe Suite) is a plus.
Ability to work independently, meet deadlines, and juggle multiple tasks.
Passion for community-building and supporting local businesses.
Preferred Qualifications
Experience in marketing or promotions for retail or event-driven environments.
Familiarity with social media advertising (e.g., Facebook Ads Manager).
Strong understanding of location-based and hyperlocal marketing strategies.
What We Offer :
Flexible work hours with opportunities to attend events and collaborate on-site.
Competitive pay and benefits [if applicable].
An opportunity to make a tangible impact on the success of local businesses.
How to Apply :
Please send your resume, portfolio (examples of social media work), and a brief cover letter to centralshopHP@gmail.com
We look forward to hearing from you!
Company Description
Please check out for more information about our Shops!
Company Description
Please check out for more information about our Shops!
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