Digital Marketing Manager Varied Shifts

FUNCTION:  

The Digital Marketing Manager has a strong grasp of current marketing tools and strategies with the ability to lead integrated digital marketing campaigns from concept to execution. The Digital Marketing Manager will work closely with the Marketing team, supporting teams (such as programmers), and vendors to launch campaigns on time and on budget. 

RESPONSIBILITIES:

1. Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns. 
2. Design, build, and maintain the Nugget’s social media presence. 
3. Possess highly creative skills and experience in identifying target audiences and devising digital campaigns that engage, inform and motivate. 
4. Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPI’s)
5. Identify trends and insights, optimize spend and performance based on the insights. 
6. Brainstorm new and creative growth strategies with the Marketing team.
7. Plan, execute, and measure experiment and conversion tests.
8. Collaborate with internal teams to create landing pages and optimize user experience. 
9. Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points. 
10. Instrument conversion points and optimize user funnels. 
11. Collaborate with agencies and other vendor partners. 
12. Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate. 
13. Perform other duties as assigned.
14. Address guest concerns and or complaints in a timely and professional manner. 
15. Using the Nugget’s system of recognition, recognize team members who are going “above and beyond” as appropriate.
16. Knowledgeable of and consistently follow Nugget policies and procedures as well as appropriate local, state, and federal regulations.
17. Perform work in a safe manner and always maintain a safe environment for fellow team members and guests alike. 
18. Immediately report unsafe conditions, team member or guest incidents to Security, Management, and the Safety Manager. 
19. Maintain a positive and professional image for the Nugget when performing duties or representing the Nugget and encourages others to do the same.
20. Regular predictable attendance is required.
21. Other duties and responsibilities as assigned.

REPORTING RELATIONSHIPS:      VP of Casino Marketing

MINIMUM REQUIREMENTS:

Minimum 21 years of age. 

EDUCATION LEVEL:

BS/MS degree in Marketing or a related field required. 

LANGUAGE:

Effectively communicate with others both verbally and in written form using the English language. 

EXPERIENCE:  

Proven working experience in digital marketing.

Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns. 

Experience with A/B and multivariate experiments. 

Solid knowledge of website analytics tools (e.g., DART, Atlas)

Experienced in setting up and optimizing Google Adwords campaigns.

SPECIAL SKILLS: 

Advanced skills working with HTML, CSS, and JavaScript development and constraints. 

Strong analytical skills and data-driven thinking required. 

LICENSE/CERTIFICATION:

Employee Gaming registration may be required. 

PHYSICAL DEMANDS AND WORK ENVIRONMENT:

Ability to walk, stand, or sit for extended periods of time.

Ability to lift, and move product up to 50 lbs.

Fine finger manipulation. 

Work environment may include smoke and variable temperature, lighting, and noise levels.

Work may be performed indoors and outdoors during special events.