Demo

Sales Director

Century Park Associates
Orlando, FL Full Time
POSTED ON 4/18/2025
AVAILABLE BEFORE 5/18/2025

Exciting opportunity for an experienced sales leader to join our growing team. This community has been closed for a full remodel and is re-opening in Early 2024. By joining our team you will have the opportunity to make a major impact with this community and our future residents. Love seniors and sales? Come and join our team! Apply today to learn more.Position Summary

The Sales Director drives the community’s sales efforts, develops and executes quarterly marketing plans, reaches occupancy goals, and follows Century Park’s standards in accordance with all laws, regulations, and Century Park standards. Reports to the Executive Director.

If you think you are the right match for the following opportunity, apply after reading the complete description.

Qualifications

  • Must have a bachelor’s degree in marketing, public relations, or related field from an accredited college or university or equivalent experience
  • Must have at least (1) one year of successful sales experience (3 years preferred)
  • Senior living experience preferred

Primary Job ResponsibilitiesAdministrative and Planning

  • Plans, develops, executes, drives, and evaluates the community’s strategic marketing plan
  • Maintains compliance with budget and labor and expense control utilizing spend down sheet for department expenditures
  • Ensures leads database is accurate and current
  • Ensures waitlist is accurate and current
  • Ensures list of primary and secondary referral sources in the local market is accurate and current
  • Ensures marketing and sales reports are accurate and timely
  • Completes competitive analysis annually and as needed of competitors in the local market
  • Audits current residents to determine where they resided before moving into the community
  • Conducts demographic analysis to determine highest concentrations of prospective residents in the local market
  • Sales and Marketing Focus

  • Increases overall resident census and achieves specific occupancy targets
  • Spends time outside the community identifying and cultivating relationships with referral sources
  • Closes the sale effectively with prospective residents and families
  • Increases awareness of the community and Century Park in the local community at large
  • Participates in local marketing events, health fairs, civic organization events, etc.
  • Plans and hosts marketing and waitlist events
  • Communicates upcoming marketing events to appropriate staff
  • Develops, arranges, and provides a customer-centered experience tour for inquiries
  • Develops and oversees inquiry follow-up process to turn leads into residents
  • Participates in conference calls with other Sales Directors within the region and company
  • Supervisory Requirements

  • Recruits, selects, hires, trains, evaluates, supervises, and counsels the sales team
  • Schedules department hours appropriately
  • Exercises appropriate independent judgment
  • Additional Requirements

  • Must have reliable transportation, be willing and able to travel if necessary
  • Must have excellent written and verbal communication skills
  • Must have a valid driver’s license in the current state with a satisfactory driving record per Century Park standards
  • Must be proficient in Microsoft Word, Excel, and Outlook
  • Must demonstrate an outgoing, energetic personality with excellent listening skills and ability to persuade others
  • Must have expert knowledge in the field of practice
  • Must possess the ability to work with little supervision and make independent decisions when circumstances warrant
  • Must understand the urgency to build occupancy with the ability to gain referrals and build new sources of business
  • Must have the ability to implement and interpret the programs, goals, objectives, policies, and procedures of the sales department
  • Must demonstrate effective follow-through and follow-up with prospective and referral source leads
  • Must demonstrate excellent customer service and hospitality
  • Must display effective networking skills, account management skills, and the ability to build rapport and trust quickly
  • Must demonstrate effective follow-through and follow-up with marketing leads
  • Maintains confidentiality of all proprietary and / or confidential information
  • Must understand and follow company policies including harassment and compliance procedures
  • Displays integrity and professionalism by adhering to Century Park’s Code of Ethics and completes all required compliance training
  • Who We Are

    At Century Park Associates, we are dedicated to creating an enriching lifestyle for our residents and a rewarding work environment for our valued associates. We take pride in providing an atmosphere where relationships of trust, leadership, and personal ethics are not only valued but expected of all our associates. Our “people come first” approach ensures that excellence, respect, and outstanding service are apparent in all we do as an organization. We believe in caring for and loving our residents and strongly support their ability to continue growing, learning, and contributing. Every day, team members at Century Park Associates choose to go beyond their job descriptions, exceeding expectations on behalf of their residents. They have learned that those who go the extra mile receive the rewards of happiness of heart and peace of mind.

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