What are the responsibilities and job description for the Adobe Optimizer Journey Builder position at Cerebra Consulting Inc?
Adobe Optimizer Journey Builder
REMOTE
Through end of year
Project Overview:
- Building journeys for OptumRX, Optum Health, Optum Insights
- Project being funded for net new things that have traditionally been paper
- Has to go through Adobe for the email marketing
- Will pair up with resource and worked on a few net new stand-ups
o Get acclimated to business lines and jargon
- Will stand up campaigns and continue with health/monitoring that is extended to campaigns and then hand back to steady-state
- Could be multiple projects at a time or could be one large projects, depends on the needs.
Required Skills:
- Looking for more mid-senior level
- Must have experience with both Adobe Experience Platform (AEP) and Adobe Journey Optimizer (AJO)
- Core skills/high level within AEP- if they are using AJO they will have AEP experience, some candidates get more in-depth with it, they do not need to be that in-depth
- Strong experience with Adobe Journey Optimizer (AJO)
- Experience with primarily building email campaigns and templates, but should be comfortable with journeys across the omnichannel
- Experience in building the journeys and using journey canvas in AJO
o They may have some templates already done
Experience working with schemas
o Most of these are packaged up/already defined
o Schemas to expose events
Understanding of profiles for audiences
Experience in Customer Journey Analytics (CJA) –
o Writing alerts in CJA
o Have reporting and analytics team that will stand up dashboard. But they need to be able to read and view CJA reports, see if there is an email bounce issues, is campaign performing successfully
Do not need Unica, but other previous marketing automation could be helpful
SQL - need it for researching Data query services withing adobe
o Does field have data I need – and does the field have the output
o Do not need extensive SQL skills, but some would be good
· Any type of email coding would be a huge plus, but not required – HTML/CSS
· General understanding of personalization would be a plus
Soft Skills:
- Working with new teams, need to have intuitive listening, good communication, approach with knowledge and acclimate into diverse group
- Technical aptitude and common language
- Dynamic - small group, works well with small team and work independently
