What are the responsibilities and job description for the Digital Marketing Channel Manager position at Certus?
Company Overview :
Our success lies at the powerful intersection of people and technology. Bringing innovative training and education solutions to more than 2 million customers a year, Certus enables lifelong learners at every level - from trusted industry brands, such as Amazon, Siemens, Geico and Chick-fil-A, to individual learners seeking to enter, sustain or advance their careers. Our people come with a get-it-done spirit and a desire to impact a rapidly growing industry. Certus is committed to continuously evolving to ensure a culture where employees can be themselves, do their best work, and thrive, both professionally and personally. We choose to be a remote workforce so we can hire top talent regardless of location - all while empowering employees to work from wherever they choose. Innovative, brave, kind and diverse are defining traits of our team. Our talent is positioned in numerous roles, with opportunity for internal mobility, such as software engineers, instructional designers, creative writers, consultative sales professionals, innovative marketers and more.
Position Overview :
We are seeking a Digital Marketing Channel Manager to join our high-performing Search Engine Marketing (SEM) team. This role will be pivotal in growing our social program, with a strong focus on increasing Facebook activity as well as establishing and expanding our presence to Reddit & YouTube as a top priority. The ideal candidate will have significant experience in social media strategy and execution and a desire to gain exposure to SEO and PPC channels. This position offers a unique opportunity for a skilled and autonomous professional to develop deeper expertise in digital marketing while directly impacting the success of our SEM and social initiatives.
Core Mission :
Grow revenue from social media platforms, to $100k / brand, for 1 brand.
Key Responsibilities :
Social Media Strategy and Growth :
- Lead the expansion of our social media program, with Reddit and YouTube as the primary focus.
- Develop and execute strategies to grow channel engagement, drive traffic, and support brand visibility.
- Collaborate with team leads to align social content with SEO and PPC strategies.
Content Planning and Execution :
Data Analysis and Reporting :
Collaboration and Learning :
SEO and PPC Support :
Qualifications :
Preferred Skills :
Reporting Structure :
This role reports directly to the Sr. Manager, SEM and will collaborate closely with team leads for PPC and SEO, as well as other specialists and cross-team stakeholders across verticals.
Day-to-Day :
About Us :
We are a dynamic and forward-thinking team dedicated to pushing boundaries in channel marketing. Our SEM team structure ensures collaboration and learning, with senior leadership and team leads driving strategy and development. This is an exciting opportunity to grow your expertise in social media marketing while gaining exposure to SEO and PPC in a fast-paced, impactful environment.
Why Join Us?
If you're ready to take the next step in your career and grow with a team that values autonomy, learning, and collaboration, we encourage you to apply!
EEO Statement : Certus provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.
Salary : $100,000
