What are the responsibilities and job description for the Director of Global Marketing position at Cervélo?

ABOUT US :

Founded in 1995, Cervélo is the premier triathlon and road cycling brand, with a clear technological edge that delivers measurable performance advantages. Cervélo has been ridden to the top of the podium at the Ironman World Championships, the Tour de France, and the Olympics. Our engineering strategy is to deliver the best racing bikes in the world and our mission is to Make Riders Faster. We want you to join the team.

Cervelo is also a proud member of Pon Holdings, as well as the largest bike business in the world : Pon.Bike. Our portfolio of brands includes Gazelle, Santa Cruz, Reserve, Cannondale, Kalkhoff, Focus, Urban Arrow, and Swapfiets. Being a part of Cervélo means being part of a dynamic and forward-thinking organization backed by the strength and stability of Pon.

ABOUT YOU :

As the Director of Global Marketing, you will join our Senior Management Team and spearhead our global marketing initiatives. Your pivotal role will drive brand awareness through multiple channels of marketing that highlights our world-class products and customer experience. The ideal candidate will be a visionary leader with a proven track record of success in leading global teams and executing a flawless marketing plan for high-growth brands.

DUTIES AND RESPONSIBILITIES :

Strategic Marketing Planning

Collaborate with the Senior Management Team to develop a comprehensive marketing plan aligning with short and long-term company goals
Define brand positioning, digital strategies, consumer loyalty programs, dealer education and product positioning

Campaign and Creative Development

Design, develop, and execute marketing campaigns, ensuring creative excellence and alignment with brand strategy

Oversee product launches, ensuring seamless execution and impactful market entry

Market and Consumer Research

Direct and manage market, product and consumer research to inform strategic decisions

Integrate research insights into marketing and product plans that support sales strategies

Brand and Communication Management

Maintain brand guidelines to ensure consistency across all facets of the brand

Direct marketing communications, including branding, public relations, advertising, trade shows, events, and collateral materials

Digital Marketing

Oversee www.cervelo.com including design, content, language translations, and interactive tools to ensure it meets brand standards

Create and maintain digital marketing strategy across all channels, including social media, website, and email campaigns

Measure and report on digital marketing performance, optimizing user funnels and conversion rates

Customer Experience

Lead initiatives to enhance customer experiences through promotional marketing plans for retailer partners

Support regional marketing activities to deliver exceptional rider / consumer experiences

Team Leadership and Development

Build and motivate a high-performance marketing team

Provide ongoing coaching and mentorship, and set clear goals

Foster a team environment based on trust and excellence

Senior Management Collaboration

Participate in the annual strategic planning process and provide regular standard updates on marketing progress

Attend and contribute to regular Senior Management Team meetings

Coordinate with the Global Pon Bike Group teams to align marketing efforts and strategies

SKILLS AND EXPERIENCE REQUIRED :

10-15 Years of experience in Marketing, with at least 5 years in a leadership roles

Bachelor's degree in Marketing, Business Administration, or a related field; MBA preferred

Proven track record of developing and executing successful marketing strategies for high-growth brands in action sports or consumer goods

Strong understanding of digital marketing, branding, consumer awareness and engagement, and market analyses

Experience managing Sports Marketing, sponsorship relationships and activation

Excellent leadership, communication, and interpersonal skills

Ability to thrive in a fast-paced, dynamic environment with a strong entrepreneurial spirit.

Experience managing and developing a high-performing marketing team

Data-driven mindset with the ability to analyze metrics and translate insights into actionable strategies

Ability to travel - up to 30%

LANGUAGE SKILLS : Ability to read and comprehend and explain documents in English. Effectively communicate, verbally and in writing, in English.

PHYSICAL DEMANDS : The physical demands described here are representative of those that must be met by an employee to successfully perform the overall duties and responsibilities of this job.

Reasonable accommodations may be made to enable otherwise qualified individuals with disabilities to perform the overall duties and responsibilities. While performing the duties of this job, the employee is regularly required to stand, walk, use of hands and fingers, handle, or feel, reach above head with hands and arms, lift, push, climb, stoop, kneel, crouch, and / or crawl, pull, talk and hear. The employee must lift and / or move up to 20 pounds. Vision may be corrected within normal range. The noise level in the work environment is quiet.

SALARY RANGE : This compensation package will be dependent on experience, qualifications, industry experience and the interview with a potential range of up to $170,000 - $220,000

Salary : $170,000 - $220,000

Apply for this job

Receive alerts for other Director of Global Marketing job openings

Director of Global Marketing

What are the responsibilities and job description for the Director of Global Marketing position at Cervélo?

What is the career path for a Director of Global Marketing?

Not the job you're looking for? Here are some other Director of Global Marketing jobs in the Aliso Viejo, CA area that may be a better fit.

We don't have any other Director of Global Marketing jobs in the Aliso Viejo, CA area right now.

AI Assistant is available now!