What are the responsibilities and job description for the Product Marketing Manager position at CESNA GROUP INC?
Job Summary
We're seeking a Product Marketing Manager to drive go-to-market strategies
and ensure that new product launches align with customer needs and market trends, from
initial ideation through to launch and beyond. This role supports product lifecycle
management, collaborating closely with cross-functional teams and retail partners to
ensure effective positioning, promotion, and performance tracking. The ideal candidate
combines a passion for beauty and cosmetics with strong analytical skills, experience in
consumer insights, and a knack for storytelling that resonates with diverse audiences.
Job Description
Develop and execute go-to-market strategis and plans for new product launches
and marketing initiatives.
Collaborate with design, R&D, and production teams to ensure product features
align with brand and consumer trends.
Conduct market research to inform product positioning, pricing strategies, and
target customer segmentation.
Monitor and analyze competitor activity and industry trends to refine product
marketing strategies.
Manage product launch calendars and timelines to ensure effective and timely
rollout.
Work closely with sales teams and retailers to build marketing materials and support
campaigns that drive sales growth.
Analyze and report on product performance post-launch, generating actionable
insights for continuous improvement.
Develop digital and in-store promotional strategies and content to maximize
consumer engagement.
Create and manage product training materials for internal teams and retail
partners.
Qualifications
4 years of experience in product marketing or related roles in beauty, cosmetics, or
fashion industries.
Proven track record of successful product launches and demonstrated experience in
cross-functional collaboration.
Strong presentation and communication skills for engaging with stakeholders,
including C-suite, vendors, and retail partners.
Ability to manage multiple projects in a fast-paced environment with a high level of
attention to detail.
Experience in data-driven decision-making, including KPI tracking and analysis.
Bilingual in Korean and English is preferred.
What's On Offer
Great work environment to grow and learn new skills
We are collaborative and work closely with each other
We give everyone a chance to be creative and value input and feedback
Team lunches, team outings, and team-building activities
Summer Fridays!
Apply online or feel free to contact us directly for more information about the opportunity. Due to the high volume of applicant, we regret to inform that only shortlisted candidates will be notified. Thank you for your understanding.
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