What are the responsibilities and job description for the Marketing Manager position at Ceterus?

Marketing Manager

Full Time Remote

About Ceterus

At Ceterus, our job is to help franchise small business owners optimize their financial performance and reporting. We deliver timely and accurate monthly financial statements through our outsourced bookkeeping and accounting services that provide the insights to help owners meet their business objectives. As franchise accounting experts, we understand both the needs of small business owners as well as the requirements of franchise brands. We have developed technology solutions that help us in the delivery of our customers' monthly outcomes while also making it easier for business owners to understand how they stand financially anytime, anywhere. Ceterus serves over 1,000 customers today across over 2,000 locations in well-known brands like Jimmy John's, Jersey Mike's, Orangetheory Fitness, Club Pilates, European Wax, and Massage Envy as well as emerging brands like Scooter's Coffee, Crumbl Cookies, and Men in Kilts.

Position Overview : Job Purpose

The Lead Generation Marketing Manager is responsible for creating and executing strategies to generate leads for our business, working closely with our external digital agency. This position oversees all aspects of lead generation campaigns, from identifying target audiences and developing creative content to monitoring performance and optimizing campaigns for maximum impact. The Lead Generation Marketing Manager will help us identify the best ways to reach the brands we serve via conferences, events, brand and industry-specific webinars, and through referrals.

Responsibilities

Collaborate with the digital agency to create and execute lead generation campaigns across multiple channels, including email, social media, paid search, and display advertising
Develop and implement lead scoring and nurturing processes to convert leads into customers
Analyze campaign performance data and provide regular reporting to senior management, using

insights to optimize campaigns for maximum ROI

Work with the marketing agency to develop creative content, landing pages, and email

templates that are optimized for lead conversion

Develop and maintain a deep understanding of our target audiences, and use this knowledge to

inform campaign strategy and messaging

Manage the lead database, ensuring accurate and up-to-date information and implementing data privacy and security protocols

Collaborate with the sales team to align lead generation efforts with overall business goals and ensure a smooth handoff of leads to the sales team

Stay up-to-date with industry trends and best practices in lead generation, and use this knowledge to continually improve our campaigns

Requirements

Bachelor's degree in marketing, communications, or a related field

Minimum of 5 years of experience in lead generation marketing, preferably in an SMB context

Strong project management skills, with the ability to simultaneously manage multiple campaigns

Demonstrated expertise in using digital channels to generate leads, including email marketing,

social media advertising, and search engine marketing

Excellent communication and collaboration skills, with the ability to work effectively with

internal and external stakeholders

Strong analytical skills, with the ability to use data to inform campaign strategy and optimization

Familiarity with sales and marketing automation tools such as Pardot, Salesforce, and SalesLoft

is preferred

Performance Indicators

Number of leads generated

Cost per lead

Conversion rate

Lead-to-close ratio

Return on investment (ROI) by lead source and optimization of spend

Engagement rate

Pipeline value

Growth in monthly recurring revenue (MRR) and new brands

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