What are the responsibilities and job description for the Marketing Manager, Dermatology position at Ceva Animal Health, LLC?
Marketing Manager, Dermatology
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As a global leader in animal health, Ceva Animal Health believes our success is linked to our passionate people researching, developing , producing and supplying innovative health solutions for all animals, which contributes to the future of our diverse planet.
We are committed to ensuring the highest possible level of care and well-being for farm animals (poultry, pigs, ruminants), companion animals (dogs and cats) and wildlife.
Indeed, Our "Together, Beyond Animal Health" vision emphasizes that the health and wellbeing of people, animals and our planet are totally interlinked. More than ever, Ceva is committed to a "One Health" approach.
As part of our "Diversity, Equity and Inclusion" policy, Ceva Animal Heath is committed to the employment of people with disabilities and will make reasonable accommodations throughout the interview process to ensure an inclusive and accessible experience for all applicants. To request an accommodation, please contact a member of the Ceva Talent Acquisition team.
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Marketing Manager, Dermatology
Location: Bridgewater, NJ
Job Summary and Purpose:
Ceva North America is seeking a dynamic Marketing Manager to support our marketing efforts across our dermatology portfolio in the United States. This role involves collaborating with cross-functional teams, conducting market research, and managing campaigns to drive brand awareness and revenue growth.
As the Marketing Manager, you will be directly responsible for the development and execution of marketing collateral and programs within the dermatology portfolio, which includes Rx and OTC products. This role focuses on supporting brand growth, market share gains, and customer engagement. The ideal candidate will possess innate marketing acumen and understanding of the animal health industry or human OTC category and a persistent desire to quickly apply learnings and grow.
Responsibilities and Key Duties:
- Execute Marketing Strategy - Manage development process of agreed upon marketing tactics and manage day-to-day tasks in support of overall strategies (both within the US and Global). Draw insights from market data to inform approach and present data driven insights to management.
- Drive Impactful Campaigns - Plan and execute marketing campaigns across various channels, including digital, print, and events, to reach target audiences effectively (B2B & B2C).
- Content Creation: Collaborate with content creators to develop engaging materials such as brochures, social media posts, and educational resources related to canine and feline skin health.
- Performance Analysis: Monitor and analyze the effectiveness of marketing initiatives (defined KPIs), using data to optimize future campaigns.
- Cross-Functional Collaboration: Work with US Commercial Teams and Global Franchise Marketing Teams.
Core Competencies:
- Reliable
- Ability to quickly synthesize information and direction
- Ability to collaborate and work independently in a productive way
- Engage and develop
- Drive ambition and accountability
Technical / Functional Competencies:
- B2B & B2C Customer Expertise
- Marketing Strategy, Campaign Development & Execution
- Digital & Traditional Marketing Expertise
- Data-Driven Decision Making
- Strong Communication & Collaboration
- Budget & Vendor Management
Qualifications:
- Bachelor's degree in Marketing, Business Administration, or a related field.
- 3 to 5 years in marketing, preferably within the veterinary or animal health industry or Human OTC category. Strong project management skills and ability to manage multiple initiatives simultaneously.
- Highly adaptable, results-driven, and able to thrive in a fast-paced environment.
Travel Required:
- This role requires approximately 10% travel, with a high concentration of customer meetings and industry conferences in Q1.
This job description is intended to convey information essential to understanding the scope of the job and general nature and level of work performed by job holders within this job. This job description is not intended to be an exhaustive list of qualifications, skills, duties and responsibilities or working conditions associated with the job. This job description is not an employment contract. Ceva reserves the right to modify job duties and/or job descriptions at any time to meet the needs of the business.
*VEVRAA Federal Contractor **Ceva is an equal opportunity employer and all qualified applicants will be considered for employment without regard to race, color, religion, sex, national origin, age, genetic information, actual or perceived sexual orientation, gender identity, disability status, protected veteran status, or any other characteristic protected by law. Ceva encourages men and women, members of all racial and ethnic groups, individuals with disabilities and veterans to apply.
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Qualifications:
- Bachelor's degree in Marketing, Business Administration, or a related field.
- 3 to 5 years in marketing, preferably within the veterinary or animal health industry or Human OTC category. Strong project management skills and ability to manage multiple initiatives simultaneously.
- Highly adaptable, results-driven, and able to thrive in a fast-paced environment.