What are the responsibilities and job description for the Senior Marketing Manager, Dermatology position at CEVA Logistics?
Senior Marketing Manager, DermatologyThe success of a company depends on the passionate people we partner with. Together, let's share our talents.As a global leader in animal health, Ceva Animal Health believes our success is linked to our passionate people researching, developing, producing and supplying innovative health solutions for all animals, which contributes to the future of our diverse planet. We are committed to ensuring the highest possible level of care and well-being for farm animals (poultry, pigs, ruminants), companion animals (dogs and cats) and wildlife.Indeed, Our “Together, Beyond Animal Health” vision emphasizes that the health and well-being of people, animals and our planet are totally interlinked. More than ever, Ceva is committed to a "One Health" approach.As part of our “Diversity, Equity and Inclusion” policy, Ceva Animal Health is committed to the employment of people with disabilities and will make reasonable accommodations throughout the interview process to ensure an inclusive and accessible experience for all applicants. To request an accommodation, please contact a member of the Ceva Talent Acquisition team.Your missions : Senior Brand Manager, Dermatology, CEVA US Holdings, Inc., Lenexa, KS. May telecommute and report electronically to HQ office (8735 Rosehill Road, Lenexa, KS 66215) and must work at HQ office 1 week per month to work in office and spend time in the field working with sales representatives, customers and partners. Develop and execute strategic, creative, sales-generating brand marketing plans for Dermatology products in the Ceva Companion Animal segment. Oversee marketing, branding, advertising and promotional activities, and maintain forecasts for dermatology products.Focus on delivering expected financial targets for products in the assigned portfolio, adhering strictly to expense guidelines, while developing robust marketing plans. Lead marketing and promotional campaign strategic planning and development to communicate dermatology product value propositions to U.S. multi-cultural audiences. Educate internal & external customers, build brand awareness (via advertising, conference activities, KOL events, media tours / events) while complying with regulatory & legal standards. Help grow the U.S. Companion Animal business.Supervise annual marketing plans (objectives, strategies, priorities, budget & volume allocation). Oversee sales objectives and lead marketing and selling tool development to deliver clear brand messages. Direct sales team on tools’ best use. Maintain production and expense forecasts for product SKUs. Learn and use forecasting tools and submit updates per scheduled timelines. Develop customer promo offers to drive trial and reorders (incentives, rebates, loyalty programs, sampling).Maintain close connections to Ceva Sales & Strategic Accounts teams. Provide frequent business updates, be responsive, and have a deep understanding of the marketplace and its challenges. Build connections across global and NA Ceva Companion Animal org and with Key Opinion Leaders that impact growth and market leadership opportunities. Work with Companion Animal Franchise team to develop line extensions, product positioning, and create local U.S. execution plans. Provide support to commercial team in Canada.Analyze market research and results, strive to understand successes and challenges and formulate appropriate actions to respond to opportunities. Monitor trends within category and develop plans to capitalize on market trends and respond to competitive threats. Manage relationship with all outside marketing support vendors including agencies, market research firms, promotion companies and fulfillment centers. Align and propose innovation pipeline with global team based on US market analysis. Lead, work on or facilitate global teams as needed for product launches, reformulations and as needed for special projects. Supervise at least one (1) Associate Brand Manager. Work M-F, 8 : 00am – 5 : 00pm and overtime and occasional weekends as needed.Your profile : Requires a Bachelor’s degree in Marketing, Business, or related field or foreign equivalent. Requires ten (10) years of experience in brand marketing, trade marketing, and sales to include ten (10) years : developing and executing marketing strategy and plans; seven (7) years : Global marketing experience; five (5) years : leading teams and people management; medical / healthcare marketing; multi-cultural marketing; strategic planning; project management; consumer research; financial analysis; product development (innovation); one (1) year : animal health experience in canine and feline dermatology. All hires must submit to a pre-employment drug screening and background check, including education verification and criminal record. Requires 25-50% domestic travel, and may require occasional international travel, to visit customers, attend trade shows, training, and business meetings.Apply : Send resume to : recruitment_us@ceva.com and reference #114019.#J-18808-Ljbffr
