Demo

Marketing Event Specialist

CFCU Community Credit Union
CFCU Community Credit Union Salary
Ithaca, NY Full Time
POSTED ON 1/27/2025
AVAILABLE BEFORE 3/27/2025
Description:

CFCU Community Credit Union (CFCU) is seeking a highly motivated and energetic individual to fill the role of Marketing Analyst and Event Specialist. This individual will obtain and analyze internal and external consumer and market information to determine best course of action to achieve organizational goals. Participates in other marketing tasks as directed, including promotion and campaign development and execution, sponsored and community events as well as organizational projects.

Scheduled work hours will vary and include some evenings and weekends based on community and CFCU related events.

Requirements:

& Responsibilities:


  • Plan, prepare for, and represent CFCU at CFCU-sponsored events. Facilitate the development and provision of marketing materials for all CFCU sponsorships and ensure that all sponsorship benefits are received, ensuring compliance with internal workflows and processes.
  • Maintain inventory of marketing materials. Facilitate the ordering and provision of marketing materials as needed.
  • Set up/break down displays at events. Communicate details of events to CFCU staff and solicit event volunteers to ensure sufficient representation and coverage at events. Engage and guide CFCU staff to interact with the public to enhance CFCU’s standing in our communities. Work with the Community Relations Manager to maximize benefits of community interactions in furtherance of the credit union’s objectives.
  • Review sponsorship requests and make recommendations for support as a member of the Sponsorship Committee.
  • Represent Marketing on the Charitable Events Committee.
  • Provide photography and videography support to various CFCU Committees, events, and initiatives. Is responsible for uploading to various CFCU Social Media channels, the CFCU website, and the CFCU intranet.
  • Oversee social media, enacting plan, and monitoring posts.
  • In coordination with the rest of the marketing team, monitor internal, member, and market communication channels and respond accordingly (e.g. social media posts, alerts to website / digital channels, etc.).
  • Participate as a representative of the marketing team on organizational project teams as assigned.
  • Provide Marketing Analyst support as needed.
  • Understand and support the Credit Union's mission and values and remains current on programs and policies. Promote the Credit Union products and marketing initiatives to employees. Communicate regularly and effectively with supervisor to ensure mutual goals are understood and met. Develops and maintains strong working relationships with internal and external contacts and represents the Credit Union in a positive manner.
  • Perform other job-related duties as assigned.
  • Scheduled work hours will vary, including some evenings and weekends based on community and CFCU-related events.

Desired Skills and Experience:


  • One years to three years of similar or related experience.
  • Education: Bachelor’s degree or higher in relevant field, or commensurate experience.
  • Interpersonal Skills: Ability to proactively and positively interact with staff, members, and community is critical. High level of comfort in social and large group settings is necessary. Fostering and maintaining sound relationships with outside contacts (companies and/or individuals) is important. Often requires the ability to influence and/or sell ideas or services to others, so the ability to learn and understand the full suite of credit union products and services at a high level is key.
  • Other Skills: Microsoft Office and Adobe Suite experience preferred. Must have a valid driver's license, a clean driving record, and be able to drive to work-related events as required.
  • Physical Requirements: The ability to lift up to 25 pounds and to sit for extended periods of time

Equal Opportunity Employer:

Equal employment opportunity has been and will continue to be a basic principle at the Credit Union. CFCU provides equal employment opportunities, without discrimination because of race, color, religion, creed, sex, sexual orientation, gender identity or expression, pregnancy, marital status, age, national origin, citizenship, handicap or disability, veteran or military status, political beliefs, victim of domestic violence status, familial status, or predisposing genetic characteristics or status, or any other status protected by federal, state, local or other law. This policy includes, but is not limited to recruitment, hiring, compensation, training, and apprenticeship, promotion, upgrading, demotion, downgrading, transfer, lay-off and termination, and all other terms and conditions of employment.

#CFCU1

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