What are the responsibilities and job description for the Product Marketing Manager position at CGC Group Inc.?
Product Marketing Manager
Miami, Florida (hybrid)
The Product Marketing Manager will support the strategy and go-to-market plan for key product initiatives, with a focus on exclusive destinations and new product launches over the next 3–5 years. This role works closely with stakeholders across the organization, including senior leadership, to gather key information on destination development and product builds, in order to develop marketing plans aligned with strategic milestones and deliverables.
Essential Functions:
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Product Road Mapping & Messaging Ownership
Collaborate with internal operations teams to build a road map of upcoming product initiatives and their alignment with brand strategy. Own all product-specific messaging and timelines by developing a deep understanding of the product pipeline, including destinations, ships, and new experiences. -
Marketing Plan Development
Support the creation and execution of integrated marketing plans for product milestones, such as destination development and product launches. Assist in crafting communication frameworks for rollouts across all marketing channels. -
Cross-Functional Collaboration & Narrative Development
Partner with product development leaders in operations, including New Builds, Food & Beverage, and Entertainment, to build a compelling product narrative and message brief for internal use. Ensure consistent branding across all touchpoints. -
Creative Asset & Brief Development
Support the development of foundational creative assets and thoughtful creative briefs for use across all owned and paid media channels. Understand and anticipate channel-specific needs to ensure proper messaging and visual support. -
Creative Oversight & Brand Alignment
Work closely with creative teams and external agencies to ensure that all product messaging supports and aligns with the broader brand strategy and national marketing efforts. Brief internal teams on creative needs for key product milestones. -
Regional Market Support & Campaign Strategy
Assist in crafting regional plans as products are introduced to new markets. Analyze competitors and consumer behavior in each region, working with creative and media teams to execute a strong integrated launch strategy. -
Strategic Stakeholder Engagement
Engage key internal stakeholders, including senior leaders, to influence product development and guest experience. Provide consumer insights and category intelligence as part of broader organizational initiatives.
Education & Experience:
- Bachelors in Marketing or Business, MA preferred
- 5 years of experience in brand or product marketing
- Experience working at or managing an advertising agency preferred
Skills & Abilities:
- High attention to detail and ability to manage multiple projects in a fast-paced environment
- Excellent verbal and written communication skills
- Strong leadership and collaboration capabilities
- Proven ability to influence cross-functional teams and senior stakeholders
- Digital fluency across mobile, web, tablet, and social platforms
- Expertise in advertising campaign development
- Familiarity with performance analytics and data-driven insights
- Strong proficiency in Microsoft Office Suite (Word, Excel, PowerPoint)
- Up-to-date on trends in digital marketing and communication platforms
- Team-oriented mindset with a solutions-focused approach
Benefits through CGC: Payday Fridays, Dental, Vision, STD and/or LTD, Voluntary Life & AD&D, Accident, Critical Illness, Hospital Indemnity, Health Advocate EAP, and Health Equity Commuter Benefits, ZayZoon, and 401k.
We are an equal opportunity employer and prohibit discrimination/harassment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws
