What are the responsibilities and job description for the PR Account Manager (Beauty) position at CGC?
CGC is a global brand-building communications agency, spanning brand communications, influencer marketing and talent representation. CGC represents the leading power brands & talent within the beauty and lifestyle industry. CGC has offices in London and New York.
CGC is looking for an enthusiastic and hardworking Senior Account Manager to join our growing team in the New York office. The ideal candidate will be proactive, organized, a good communicator, and be passionate about the beauty industry. Contacts across print and digital space in beauty and wellness are essential.
CGC’s US brand roster includes; Westman Atelier, Summer Friday’s, Anastasia Beverly Hills, Sarah Creal Beauty, R.E.M, SLIP.
This role is based in our NYC office on a hybrid basis. This role is required in office a minimum 3-days per week.
Team structure : Reporting to an Account Director with support from Sr. Account Coordinator and Account Coordinator with team assistant
Key Responsibilities :
Media outreach and pitching support for Account Director across new launches and core product support across brand roster
Strengthen and manage relationships with key media with regular in-person meetings
Create seasonal and trend-led press releases and e-blasts to drive placement features, showing proactivity in ideas and themes
Team Oversight - oversee account team in overall administrative support, client workflow and account management
Assist with the creation of both short-term and long-term strategies for clients
Conceptualize creative mailers, send-outs, and new ways to elevate launches in partnership with both internal and external teams
Support in event production across clients inclusive of venue research, vendor identification, guest RSVP management, etc.
Creative thinking - Participate in brainstorming and active ideation to bring fresh, trend-driven, and innovative ideas to internal and external teams.
Identify, establish, and build on internal processes
Participate in client calls on a weekly or biweekly schedule
Required Experience / Competencies :
Experience with managing external client relationships from a thoughtful and personable perspective
Strong Beauty media / press contacts preferred
Experience in event management and execution
Experience in collating and analyzing information to determine success and insights
Exceptional communication skills – written and verbal
Creative, proactive, and with the ability to employ initiative
Highly organized, with good attention to detail
Self-motivated, deadline focused
Ability to manage budgets (agency and client)
Genuine interest in the beauty industry and the US media landscape
Proficiency in Google Suite, Microsoft Suite, and industry
analytical / monitoring
tools e.g. Cision, Tribe, Meltwater, Sprout, etc.
Enthusiastic about supporting the growth of junior team members and interns
2-3 years previous experience
Benefits
We deeply value the health and well-being of our team and we offer all our employees :
Health Insurance
Flexible Hybrid Work Environment (3 days in office per week)
- Generous Paid Time Off and Company Paid Holidays
Summer Fridays