What are the responsibilities and job description for the Digital Marketing Operations Director position at CGS (Computer Generated Solutions)?
CGS seeks a Digital Marketing Director to oversee our company's online presence across a family of websites supporting businesses in supply chain software, outsourcing, enterprise learning, and immersive L&D technologies. This team member will play a crucial role shaping our digital presence and demand generation.
A blend of technical expertise, strategic vision, and strong leadership skills is required to ensure our websites’ operations support our business objectives. Reporting to the Head of Demand Generation, you’ll be responsible for day-to-day optimization of our websites’ content and operations, including technical SEO. This successful candidate will be adept at using CMS platforms and have experience directing website developers. You’ll also have experience integrating websites with Marketo, HubSpot, or similar marketing automation tech. You should be a self-starter with a passion for data-driven marketing.
This is a rare opportunity to join a dynamic Marketing team at a global organization with a marquee client list. You’ll have the resources of a global organization, coupled with the creativity and freedom of decision making of a start-up. For 40 years, CGS has enabled global enterprises, regional companies, and government agencies to drive breakthrough performance. We’re focused on creating comprehensive solutions that meet clients’ complex, multi-dimensional needs tied to their fundamental business activities.
Responsibilities :
Website management and development
- Ensure consistent and positive user experiences across all CGS websites.
- Contribute to digital strategy and growth plans; manage budgets for web operations and related marketing initiatives.
- Design and implement a comprehensive web development plan aligned with company goals; perform research to ensure continuous innovation and the deployment of industry best practices.
- Oversee the design, structure, and functionality of websites; manage projects, including site redesigns; implement testing procedures ensuring proper functionality.
- Direct development projects across different divisions, fostering collaboration between different teams.
- Support the implementation and management of marketing automation and CRM platforms.
- Manage relationships with third-party service providers when necessary.
SEO and Digital Marketing
Performance optimization & compliance
Qualifications :
