Marketing Manager

Chad Jones Law isn't your traditional law firm. Our office presents an exciting opportunity for employees to carve their path in a firm rewriting the rules. With a history of excellence, we're dedicated to fostering growth, innovation, and a supportive community. We're not a firm that's content with the status quo. We're architects of change and champions of growth. At Chad Jones Law, we believe in making a real difference in the lives of our clients and our community.

We are looking for an experienced and dynamic Marketing Manager to join our vibrant team. The ideal candidate will bring a blend of creative and strategic thinking, with a proven track record in both outbound and inbound marketing. If you're a marketing expert driven by a passion for excellence and innovation, and enjoy leading teams to create impactful marketing strategies, you might be the perfect fit for our team.

Work location: Candidates should be available to work either onsite in College Station, TX or live in close enough proximity to meet quarterly in the office and for our annual kick-off event.

Responsibilities

Programs & Projects:

• Spearhead the development and execution of marketing plans, including strategy, budgeting, and vendor management.
• Drive brand growth and market share through innovative marketing strategies, impactful marketing campaigns (PPC, LSA, SEO etc.), and strategic advertising support.
• Prepare and conduct monthly marketing meetings to report on marketing performance across all platforms and discuss strategies to drive business.
• Oversee and enhance the company's online presence, including website management and content creation for various digital platforms.
• Lead negotiations and placements for advertising across various channels including traditional media, streaming, digital, social media and billboards.
• Conduct regular benchmarking and review the marketing mix to optimize strategy.
• Develop and implement a cohesive brand and content strategy, ensuring market competitiveness and local relevancy across multiple markets.
• Conduct in-depth market research to understand the target audience's behaviors and preferences, shaping targeted marketing campaigns.
• Plan and coordinate company events and community philanthropic initiatives, strengthening brand presence.
• Oversee and contribute to content creation for social media to drive conversions.
  
  

Manager Responsibilities

Ownership of Daily Operations: Lead and manage the day-to-day operations of the marketing department, setting goals, budgets, and timelines.

• Delegate tasks effectively, including setting deadlines, and ensure team’s productivity.
• Set clear team goals that drive results and hold your team accountable.
• Set and track key performance indicators (KPIs).
• Manage and allocate the marketing budget effectively, ensuring maximum ROI.
• Review metrics, analytics, and dashboards daily to report on performance.
  
  

Process Improvements

• Implement solutions to improve inefficient processes and workflows and contribute to meeting firm goals.
• Analyze market trends to develop comprehensive advertising campaigns, utilizing both traditional and digital platforms.
• Use AI and data-driven insights to make improvements. Use our dashboards and synthesize information from vendors' metrics dashboards.
  
  

Recruiting/Hiring/Onboarding

• Participate in hiring & department onboarding activities for new team professionals; arrange training and other resources.
• Play an active role in recruiting by keeping an eye out for top talent and networking.
  
  

Training & Development

• Responsible for the growth and development of direct reports.
• Conduct 1:1 meetings with direct reports on a regular basis.
• Conduct team meetings to educate your teams, get feedback, and ensure they understand the vision and goals and are operating in compliance with processes and procedures.
• Resolve conflicts and promote collaboration within the team.
• Discover training needs and provide coaching.
  
  

Leadership Responsibilities

• Inspire and motivate teams to achieve goals and targets.
• Provide clear direction and guidance to team members.
• Lead by example and set high standards for performance.
• Foster a positive and inclusive work environment.
• Make informed and timely decisions that benefit the organization.
• Foster open and transparent communication within the team.
• Collaborate with other departments and stakeholders.
• Thrive in a dynamic environment, embracing change and uncertainty.
• Take responsibility for your decisions and actions, setting a high standard for yourself and your team.
• Identify challenges, find solutions, and take decisive action.
  
  

Minimum Requirements

• Bachelor’s degree in marketing, advertising, or business-related field.
• 5 years of experience brand management, SEO, PPC and content marketing experience.
• Excellent written and verbal communication skills, with strong attention to detail.
• Experience with conversations; this role will not focus on vanity metrics but on the activities that drive conversations.
• Ability to work on multiple projects simultaneously and adapt quickly to changing priorities in a fast-paced environment and meet all deadlines.
• Knowledge of all social networking platforms and streaming services with strategies to drive conversions.
• Proven effectiveness in employing digital communications and social media; able to develop communication plans that fully leverage new technologies.
• Excellent organizational skills.
• Positive attitude and self-starter.
• Strong Leadership.
  
  

What Makes You Stand Out

• Web design experience
• AI expertise
• Experience using Monday.com
• Experience with automation
• Professional certifications
• Established media contacts
  
  

Benefits

• Medical, dental, vision, and life insurance are available
• 401(k) plan with company match
• Short-term and Long-term Disability
• $100K in basic life insurance and $100K AD&D coverage at no cost
• Cell phone allowance
• 6 weeks of paid time off (prorated by start date)
• Taco Tuesday
• Continuous professional development
• Work-life balance