What are the responsibilities and job description for the Public Relations Manager position at CHAGEE?
CHAGEE (pronounced CHAH-jee) is a modern tea house with over 6,000 locations globally.
Our teas have a rich cultural heritage stretching across several thousand years. We are one of the earliest regional teahouse chains positioned as the purveyor of modern tea culture. Our mission is to refresh and reintroduce the lifestyle of tea to the world, where guests can connect in a beautiful space and enjoy premium and diverse flavors of tea.
Through our stores across Malaysia, China, Singapore, and Thailand, we serve a staggering 100 million cups of tea monthly. CHAGEE is excited to expand to the US market, and this is your chance to be part of an exhilarating journey as we deliver the taste of authentic tea culture to America.
Overview:
As our PR Manager, you will lead CHAGEE’s public relations and media outreach strategy, ensuring the brand gains visibility in the US market through press coverage, media partnerships, and strategic storytelling. You will be responsible for building and maintaining strong relationships with key media outlets, securing impactful coverage, and positioning CHAGEE as a leader in modern tea culture.
What you'll do
Develop and execute a public relations strategy that increases CHAGEE’s brand awareness and reputation in the US market
Build and maintain relationships with key media contacts, journalists, influencers, and industry professionals across mainstream and news media outlets
Manage all press releases, media advisories, and PR campaigns to ensure consistency in brand messaging
Secure media coverage across digital, print, and broadcast platforms to support brand campaigns, product launches, and corporate initiatives
Oversee the review and approval of copywriting and visuals for brand campaigns, ensuring alignment with CHAGEE’s identity and market positioning
Monitor and manage media sentiment, addressing any potential brand risks and proactively positioning CHAGEE positively in the marketplace
Support crisis communication strategies and media response efforts as needed
Partner with internal marketing, social media, and content teams to ensure an integrated communications approach
Track and analyze PR campaign performance, providing insights and recommendations for continuous improvement
Identify and execute partnership opportunities that enhance CHAGEE’s brand credibility and visibility
Demonstrate flexibility and adaptability in a rapidly evolving environment
Be prepared for duties and responsibilities to evolve, and show a willingness to step outside of your usual scope to support the company's growth. Expect opportunities for personal and professional growth as you navigate new challenges
Experience you need to be successful
Bachelor's degree in Public Relations, Communications, Journalism, Marketing, or a related field
4 years of experience in public relations, media relations, or corporate communications, within the food & beverage, hospitality, or luxury lifestyle industries
Established relationships with US media outlets, journalists, and PR agencies
Strong understanding of media landscape, PR trends, and best practices for digital and traditional press outreach
Exceptional writing, editing, and storytelling skills for press materials, brand messaging, and corporate communications
Experience in reviewing and approving copywriting and visual assets for marketing and PR campaigns
Strong project management skills with the ability to manage multiple initiatives simultaneously
Crisis communication experience and ability to manage media relations in sensitive situations
Proficiency in media monitoring tools and PR analytics platforms
What We Offer
Competitive salary
401K with company match to secure your future
Comprehensive medical, dental, and vision insurance with company contribution for individuals and dependents
On-site fitness center and wellness programs
Generous paid time off and sick policy
Income protection including Disability, Life, and AD&D insurance
Don't miss out on this incredible opportunity to be at the forefront of CHAGEE's expansion into the US market. Join us in shaping the future of premium tea culture and creating unforgettable experiences that will captivate global tea enthusiasts. Apply now and be part of something truly extraordinary!
The expected base salary range for this position is $110,000 - $140,000 annually. Your actual base compensation will be determined on a case-by-case basis and may vary based on considerations including (but not limited to): relevant knowledge and experience for this position, skills, education, certifications, and more.
Our teas have a rich cultural heritage stretching across several thousand years. We are one of the earliest regional teahouse chains positioned as the purveyor of modern tea culture. Our mission is to refresh and reintroduce the lifestyle of tea to the world, where guests can connect in a beautiful space and enjoy premium and diverse flavors of tea.
Through our stores across Malaysia, China, Singapore, and Thailand, we serve a staggering 100 million cups of tea monthly. CHAGEE is excited to expand to the US market, and this is your chance to be part of an exhilarating journey as we deliver the taste of authentic tea culture to America.
Overview:
As our PR Manager, you will lead CHAGEE’s public relations and media outreach strategy, ensuring the brand gains visibility in the US market through press coverage, media partnerships, and strategic storytelling. You will be responsible for building and maintaining strong relationships with key media outlets, securing impactful coverage, and positioning CHAGEE as a leader in modern tea culture.
What you'll do
Develop and execute a public relations strategy that increases CHAGEE’s brand awareness and reputation in the US market
Build and maintain relationships with key media contacts, journalists, influencers, and industry professionals across mainstream and news media outlets
Manage all press releases, media advisories, and PR campaigns to ensure consistency in brand messaging
Secure media coverage across digital, print, and broadcast platforms to support brand campaigns, product launches, and corporate initiatives
Oversee the review and approval of copywriting and visuals for brand campaigns, ensuring alignment with CHAGEE’s identity and market positioning
Monitor and manage media sentiment, addressing any potential brand risks and proactively positioning CHAGEE positively in the marketplace
Support crisis communication strategies and media response efforts as needed
Partner with internal marketing, social media, and content teams to ensure an integrated communications approach
Track and analyze PR campaign performance, providing insights and recommendations for continuous improvement
Identify and execute partnership opportunities that enhance CHAGEE’s brand credibility and visibility
Demonstrate flexibility and adaptability in a rapidly evolving environment
Be prepared for duties and responsibilities to evolve, and show a willingness to step outside of your usual scope to support the company's growth. Expect opportunities for personal and professional growth as you navigate new challenges
Experience you need to be successful
Bachelor's degree in Public Relations, Communications, Journalism, Marketing, or a related field
4 years of experience in public relations, media relations, or corporate communications, within the food & beverage, hospitality, or luxury lifestyle industries
Established relationships with US media outlets, journalists, and PR agencies
Strong understanding of media landscape, PR trends, and best practices for digital and traditional press outreach
Exceptional writing, editing, and storytelling skills for press materials, brand messaging, and corporate communications
Experience in reviewing and approving copywriting and visual assets for marketing and PR campaigns
Strong project management skills with the ability to manage multiple initiatives simultaneously
Crisis communication experience and ability to manage media relations in sensitive situations
Proficiency in media monitoring tools and PR analytics platforms
What We Offer
Competitive salary
401K with company match to secure your future
Comprehensive medical, dental, and vision insurance with company contribution for individuals and dependents
On-site fitness center and wellness programs
Generous paid time off and sick policy
Income protection including Disability, Life, and AD&D insurance
Don't miss out on this incredible opportunity to be at the forefront of CHAGEE's expansion into the US market. Join us in shaping the future of premium tea culture and creating unforgettable experiences that will captivate global tea enthusiasts. Apply now and be part of something truly extraordinary!
The expected base salary range for this position is $110,000 - $140,000 annually. Your actual base compensation will be determined on a case-by-case basis and may vary based on considerations including (but not limited to): relevant knowledge and experience for this position, skills, education, certifications, and more.
Salary : $110,000 - $140,000
