What are the responsibilities and job description for the Amazon Marketing Specialist position at Chai Vision?
Location: Santo Domingo, DR
About Us:
Founded in 2018, Chai Vision is where innovation meets purpose. As a dynamic eCommerce company, we operate five distinct sub-brands, each specializing in unique sectors: kids and toys, home furniture, fitness and wellness, pets, and camping. Our mission is to deliver products that make a real difference in people's lives, all while fostering a sense of community and contributing to meaningful causes.
Summary of Role:
We are seeking a highly motivated and data-driven Amazon Marketing Specialist to join our growing
team. In this role, you will be responsible for managing and optimizing Amazon advertising
campaigns to drive product visibility, increase sales, and achieve revenue goals. The ideal
candidate possesses strong analytical skills, great attention to detail and a solid understanding of Amazon PPC advertising strategies.
Key Responsibilities:
Plan, develop, and execute Amazon PPC campaigns across various ad formats (Sponsored
Products, Sponsored Brands, Sponsored Display)
Plan, develop, and execute Amazon Posts on a consistent basis
Conduct thorough keyword research and analysis to identify relevant and high-converting
Keywords
Optimize campaigns in alignment with the overarching brand and product strategies
Monitor and analyze campaign performance metrics
Create and present performance reports with actionable insights and recommendations
Stay up-to-date on the latest Amazon advertising policies, trends, and best practices
Collaborate with internal teams (marketing, product development) to align advertising
strategies with overall business objectives
Conduct market and competitor analysis to identify new opportunities and threats
Qualifications:
Proven experience managing Amazon PPC campaigns with a track record of success
Strong understanding of Amazon's advertising platform
Working knowledge of PPC advertising principles and best practices
Proficiency in keyword research and analysis tools (e.g., Helium 10, DataRova, SmartScout, etc)
Proficiency in Google Sheets
Excellent analytical and data interpretation skills
Experience with campaign reporting and data visualization
Strong attention to detail and organizational skills
Ability to work independently and as part of a team
Bonus Points
Experience with Google Looker Studio
Amazon Advertising certification
Experience with A/B testing, A Content and conversion rate optimization
