E-commerce Copywriting Manager

Job Title: E-commerce Copywriting Manager

Location: Remote

About Us:

Chai Vision oversees a portfolio of fast-growing DTC e-commerce brands. Together, these brands drive over 9 figures in annual

revenue by delivering innovative products across health, wellness, kids, home goods, and more.

We are passionate about our customers and our mission to create exceptional products that

make life better.

We’re looking for an experienced Copywriter & Content Manager to join our team, someone who

will drive impactful storytelling and content creation across all channels, contributing to our rapid

growth and brand presence.

Position Overview:

The E-commerce Copywriting Manager will craft compelling, results-driven content for Chai

Vision’s brands across various platforms. This role requires a strategic thinker who can develop

and execute content strategies, write clear and engaging copy, oversee freelancers/agencies,

lead and grow a team of copywriters and content marketers, and ensure alignment with brand

voices across omnichannel campaigns.

The ideal candidate is not only an exceptional writer but also an experienced collaborator who

thrives in fast-paced environments, manages a team effectively, loves to problem-solve, and is

obsessed with driving measurable results.

Key Responsibilities:

Content Creation and Campaign Planning:

• Develop and oversee the content calendar and campaign plans for all brands.

• Write engaging, conversion-focused copy for ads, video scripts, emails, SMS, blogs,

websites, landing pages, product descriptions, and more.

• Create content topics and hooks aligned with omnichannel strategies and campaign

needs.

• Contribute ideas for photoshoots, omnichannel planning, and marketing campaigns.

Creative Strategy and Execution:

• Ideate and execute clear, concise, and engaging content strategies across all mediums,

including advertising, email, social media, and video scripts.

• Write in multiple brand voices and tones to resonate with diverse audiences.

• Drive innovative content opportunities and present ideas to the team.

Content Review and Quality Assurance:

• Review all written content to ensure brand consistency, accuracy, and quality.

• Oversee outsourced freelancers or agencies to ensure cohesive execution across all

promotional channels.

• Implement robust quality assurance processes to maintain high standards of clarity,

consistency, and impact.

Optimization and Testing:

• Use research and analytics to refine and optimize copy for improved engagement and

conversion.

• Continuously test and analyze content performance through A/B testing and adjust

based on results.

• Implement SEO best practices in all written content to improve organic search

Performance.

Cross-Functional Collaboration:

• Work closely with internal teams, including social media, performance marketing,

creative, email/SMS, affiliate marketing, PR, and SEO.

• Partner with the creative director, graphic designers, social media manager, and other

key stakeholders to align messaging and strategy.

• Ensure content aligns with broader marketing and business objectives across DTC,

Amazon, and retail channels.

Requirements:

Experience:

• 3-5 years of professional copywriting experience, preferably for an e-commerce and/or

DTC and/or CPG brand, with at least 1-2 years in a leadership role.

• Proven success managing outsourced teams and coordinating with international

Partners.

• Strong portfolio showcasing expertise in copywriting, brand voice development, and

multi-channel content strategy.

Skills:

• 
  Exceptional writing and editing skills with expertise in conversion-focused,

direct-response, and emotional storytelling.

• Knowledge of CVR, CTR, and other performance metrics, with a data-driven approach to

copy optimization.

• Strong understanding of branding, marketing, and translating objectives into compelling

content.

• Proficiency in SEO principles, keyword optimization, and tools such as Google Analytics

and A/B testing platforms.

• Excellent organizational and project management skills to juggle multiple deadlines and

Priorities.

Mindset:

• Ambitious and results-driven, with a relentless focus on achieving measurable outcomes.

• Resourceful problem-solver who thrives in a fast-paced, collaborative environment.

• Organized and detail-oriented, ensuring consistent, on-time delivery of high-quality work.

• Entrepreneurial mindset, embodying an owner’s mentality to drive growth across multiple

brands