What are the responsibilities and job description for the Private Label Brand Manager position at Chai Vision?
Job Description: Private Label Brand Manager
Employee Type: Full Time
Reports To: Lead Brand Manager
Compensation: Salary Commission
Summary: This position is responsible for developing, launching, and managing private label products, defining the brand's essence, and overseeing Amazon account setup and operations. The role requires a strategic mindset to drive product innovation, optimize listings, manage PPC performance, ensure account health, and foster customer satisfaction while maintaining compliance with Amazon policies.
Minimum Required Qualifications: Must have a proven track record in e-commerce, with extensive experience in private label product development, sourcing, and account management. Previous involvement in Amazon is essential. The ideal candidate will demonstrate strong energy, multitasking abilities, a rapid learning curve, excellent teamwork skills, and the capability to assume leadership of a significant brand.
Essential Job Functions:
- Lead end-to-end private label product development, from concept to launch, ensuring timely execution and delivery of high-quality products.
- Create and articulate a compelling brand vision that aligns with the company's overall strategy and resonates with the target audience.
- Develop and execute brand strategies specific to private label products, managing the brand's essence on Amazon.
- Oversee all aspects of Amazon account setup, operations, and optimization, including listing creation, PPC management, and compliance adherence.
- Conduct in-depth market research using various tools and software to identify high-potential products for sourcing and selling.
- Establish and manage relationships with suppliers, negotiating pricing, terms, and agreements to source high-quality private label products while ensuring competitive advantages and optimal margins.
- Optimize product listings through comprehensive keyword research, compelling copy, and high-quality main images and A content to effectively showcase products and enhance customer engagement.
- Implement and manage keyword tracking systems to monitor product visibility, identify ranking opportunities, and inform content optimization strategies.
- Monitor and analyze PPC performance and overall account health, implementing data-driven strategies to maximize visibility and sales while maintaining profitability.
- Manage customer reviews, ensure excellent customer service, and continuously gather feedback to drive product improvements.
- Lead cross-functional teams in bringing products to market, coordinating with internal and external stakeholders to streamline processes and meet project milestones.
- Track product performance and KPIs to assess growth, identify areas for optimization, and implement strategies to drive revenue growth.
- Demonstrate strong financial acumen, including P&L management and driving profitability for private label products.
- Stay current with e-commerce trends, Amazon policy changes, and industry developments to maintain a competitive edge.
Additional responsibilities:
- Prepare reports and provide updates to the Director of Operations and Lead Brand Manager, including monthly forecasting.
- Continuously analyze competitor products and market trends to identify opportunities and areas for improvement.
- Perform other duties as required to support the overall success of the private label brand portfolio.
This position requires a highly motivated, detail-oriented individual with strong analytical skills, excellent communication abilities, and a passion for building and growing successful private label brands in the e-commerce space.
